Tono de Marca

Aspirational, Smart, and Enthusiastic. The brand inspires change, presents logical and confident solutions, and uses vibrant, positive, and sensory language to describe its product and mission.

Valores de Marca

• •Sustainability: Core to the brand, focused on reducing waste, CO2 emissions, and packaging.
• •Practical Innovation: Offering a disruptive, effective solution to a real-world problem with an entire system designed for convenience and environmental benefit.
• •Uncompromised Health & Quality: Ensuring the sustainable choice doesn't sacrifice nutritional value or taste, emphasizing fortification and premium quality.
• •Convenience & Simplicity: Making the sustainable option easy and effortless to integrate into daily life, saving time and space.

Mejores Prácticas

• •Lead with "Smart," Not Just "Green": Frame sustainability as an intelligent, common-sense choice, using phrases like "the clever way" or "a smarter choice" to empower consumers.
• •Focus on the "Why" (The Problem): Regularly remind the audience of the problem MYOM solves (shipping water, carton waste) to reinforce the brand's innovative value.
• •Always Bridge "Eco" with "Easy": Connect sustainable benefits directly to user benefits, such as more fridge space or lightweight delivery, to make abstract benefits tangible.
• •Use Sensory and Positive Language for Taste: Consistently use descriptive, enthusiastic words (e.g., "creamy," "silky," "sensational") to counter any potential perception of inferior taste for a concentrate.
• •Champion the Action, Not Just the Product: Use active, empowering language (e.g., "Make," "Shake," "Create," "Join") to position customers as active participants in the brand's mission, not just buyers.

Percepción Social

MYOM is perceived as an intelligent and effective alternative for eco-conscious consumers. It receives overwhelmingly positive reviews for its taste, convenience, and significant reduction in packaging waste. The 'making' process is seen as simple and enjoyable, rather than a hassle, often described as a 'low key genius' solution.

Ejemplos de Copy

• •{"headline": "Your morning coffee just got a 90% lighter footprint.", "body": "This isn't just oat milk. It's a smarter way to start your day. By adding the water at home, you help eliminate 90% of the transport emissions from heavy, water-filled cartons. Fresh, creamy, and clever. That's the MYOM revolution. #MYOM #MoreTasteLessWaste #OatMilk #SustainableLiving #MakeYourOwnMilk"}
• •{"headline": "The Future of Milk is Lighter.", "sub_headline": "Get rich, creamy oat milk on demand, without the heavy footprint. Just add water to our revolutionary oat blend and say goodbye to carton waste forever.", "button_text": "SHOP THE REVOLUTION"}
• •{"headline": "Never run out of milk again.", "body": "That moment of panic when the carton is empty? It's over. Keep our shelf-stable oat blend in your cupboard and make fresh, delicious oat milk whenever you need it. Less waste, more convenience, zero compromise.", "call_to_action": "Learn More"}
• •{"subject": "Still weighing your options? Let's make it lighter.", "body_preview": "Your MYOM starter kit is waiting... and so is a future with less waste and more taste."}
• •{"title": "Your new daily ritual.", "body": "Meet the bundle that transforms your kitchen. You get our beautiful, reusable 1L glass bottle and six pouches of our sensational oat blend. That’s six litres of fresh, creamy oat milk ready when you are. It’s more than a product; it’s a system designed for better taste and a better planet. Welcome to the family."}