Brand Tone

Aspirational yet Accessible, Informative and Confident, Appreciative of Scent, Direct and Sales-Oriented (on social media)

Brand Values

• •Affordability/Value for Money
• •Quality
• •Accessibility to Luxury
• •Customer Satisfaction
• •Passion for Fragrance

Best Practices

• •Emphasize "Inspired By" Clearly but Confidently: Always be transparent that the products are impressions or alternatives, but do so with confidence in their quality and similarity. Avoid language that sounds like a cheap imitation; instead, focus on smart, quality alternatives.
• •Focus on the Sensory Experience and Benefits: Use descriptive language that appeals to the senses. Talk about the notes, the feeling the fragrance evokes, and the longevity of perfume oils, rather than solely focusing on the comparison to designer brands.
• •Balance Aspiration with Accessibility: Use words that evoke luxury, elegance, and desirability, but always bring it back to the value and attainability your brand offers. "Luxury you can afford," "designer-inspired scents for everyday," etc.
• •Educate and Empower: Share knowledge about perfume oils, fragrance families, and layering. This positions the brand as an expert and helps customers feel more confident in their choices, reinforcing the value beyond just price.
• •Maintain a Consistent Voice Across Platforms: Whether it's a website product description, a blog post, or a social media update, the core tone (aspirational yet accessible, informative, passionate about scent) should remain recognizable. Tailor the message length and style to the platform, but not the underlying voice.

Social Perception

Positive for "Dupe" Seekers, Seen as a Smart Alternative, Limited Mainstream Awareness, Trust in Product Quality (within its niche)

Copy Examples

• •Headline: Love the scent, not the price tag? Body: Indulge in your favorite luxury fragrances without breaking the bank. My Oil Perfume offers exquisite, long-lasting perfume oils inspired by the world's most iconic scents. Discover your signature, affordably. (Tone: Aspirational yet Accessible, Direct)
• •Headline: Experience [Designer Fragrance Name]. Reimagined. Body: Our oil impression captures the essence and allure of the timeless [Designer Fragrance Name], crafted for lasting wear and undeniable quality. Why just admire it when you can own the experience? (Tone: Confident, Aspirational)
• •Headline: The Secret to Smelling Expensive? It’s Not the Expense. Body: Unlock a world of opulent aromas with My Oil Perfume. Our expertly blended perfume oils deliver the rich, complex notes of high-end fragrances, proving that true luxury is in the scent, not the spend. (Tone: Informative, Aspirational yet Accessible)
• •Headline: Don't Just Wear a Fragrance. Understand It. Body: At My Oil Perfume, we’re passionate about the art of scent. Explore our blog to learn about the unique benefits of perfume oils, how to layer fragrances, and find the perfect aroma that tells your story. (Tone: Informative, Appreciative of Scent)
• •Headline: Your Daily Dose of Luxury, Delivered. Body: From boardroom confidence to evening elegance, find the perfect companion in our collection of inspired perfume oils. Long-lasting, captivating, and surprisingly affordable. Shop My Oil Perfume today. (Tone: Aspirational yet Accessible, Direct)