Brand Tone

Aspirational and educational, friendly and approachable, yet authoritative and trustworthy, backed by scientific evidence. Avoids overly technical jargon, making complex nutritional information easy to digest, and incorporates humor for relatability on some platforms.

Brand Values

• •Health and Wellbeing
• •Sustainability
• •Scientific Foundation
• •Simplicity and Efficacy
• •Transparency

Best Practices

• •Always lead with the 'why': Start with the purpose and values behind the product, not just the product itself. Emphasize health, sustainability, and simplicity.
• •Maintain an educational yet approachable tone: Position the brand as a knowledgeable friend. Use clear, concise language and avoid overly scientific terms where possible.
• •Incorporate sustainability in your messaging: Remind customers of your commitment to the environment in product descriptions, social media posts, and brand storytelling.
• •Leverage your expert backing: Mentioning that products are developed by a team of immunologists, nutritionists, and health trainers adds credibility.
• •Adapt the tone for the platform: While the core values remain the same, the delivery can change. Keep it professional and informative on the website and email, and more playful and trend-focused on platforms like TikTok.

Social Perception

Likely seen as a niche, premium brand for health-conscious consumers who value sustainability and scientific validation. Positioned as a helpful guide in the journey towards a healthier lifestyle through education.

Copy Examples

• •Fuel your body, protect our planet. 🌱 Our new [Product Name] is packed with scientifically-proven nutrients to help you feel your best, and as always, comes in our signature sustainable packaging. Because what's good for you should be good for the Earth too. #myNUTRADO #HealthyLiving #SustainableHealth
• •Tired of complicated health routines? We get it. At myNUTRADO, we believe in making wellness simple. Our expert-developed supplements are designed to give your body what it needs, without the fuss. Click to discover a healthier, happier you.
• •Caption: When you finally find a supplement that makes sense. ✨ #myNUTRADO #CleanIngredients #HealthMadeEasy
• •Subject: Your weekly dose of wellness from myNUTRADO. Hi [Name], did you know that [interesting health fact]? At myNUTRADO, we're passionate about sharing the knowledge that empowers you to live a healthier life. This week on the blog, our experts dive into [Blog Post Topic]. Plus, get 10% off your next order with code WELLNESS10.
• •myNUTRADO was born from a simple idea: that everyone holds the power to enhance their quality of life. We're a team of health experts dedicated to creating supplements that are not only effective but also kind to our planet. Join us on our mission to make healthy, sustainable nutrition a seamless part of your everyday life.