Brand Tone

Empowering, Inclusive, Supportive, Authentic & Relatable, Informative, Friendly & Approachable

Brand Values

• •Inclusivity: This is the cornerstone of the brand, striving to cater to all skin tones, especially those historically underserved.
• •Empowerment: Helping people of color feel confident and "ready for their spotlight."
• •Representation: Actively working to ensure people of color see themselves reflected in apparel and beauty standards.
• •Combating Colorism: A direct mission to address and fight against colorism in the fashion and retail industries.
• •Quality & Practicality: Providing solutions that save time and meet the specific needs of their customers, such as dancers.
• •Community Support: Highlighting and selling products from other Black-owned and women-owned businesses.

Best Practices

• •Always Lead with Inclusivity: Ensure that language consistently reflects the brand's commitment to all skin tones. Avoid terms that could inadvertently exclude any group. Use phrases like "all skin tones," "your unique shade," "a spectrum of nudes."
• •Speak an Empowering Language: Use words and phrases that uplift and instill confidence. Focus on how the products help customers feel seen, valued, and ready to express themselves. Examples: "Embrace your glow," "Step into your power," "Celebrate your shade."
• •Maintain Authenticity and Relatability: Share real stories (with permission) or scenarios that resonate with the target audience's experiences of trying to find their nude shade. Acknowledge past frustrations in the market to build connection. The founder's story is a powerful asset here.
• •Be Informative and Helpful, Not Just Sales-Driven: Provide genuine value by educating consumers about skin tones, product care, or the issues the brand is addressing (like colorism). This builds trust and positions the brand as a resource.
• •Use a Warm and Supportive Voice: Even when being direct or informative, maintain a friendly, approachable, and supportive tone. Imagine speaking to a friend who you want to help feel their best. Use welcoming language in greetings and sign-offs.

Social Perception

Perceived positively as a much-needed solution in the market for inclusive skin-toned apparel. Customers appreciate the brand for providing products that match their skin tones, especially in niche areas like dancewear. They feel seen and catered to. The brand is recognized and recommended in discussions about inclusive fashion and the need for a broader range of "nude" shades. There's an understanding and appreciation for their mission to combat colorism.

Copy Examples

• •Headline (Empowering & Inclusive): "Your Spotlight. Your Shade. Finally." Body: Tired of "nude" that isn't you? My Nude Shade offers beautiful hosiery and essentials in a spectrum of tones as diverse as you are. Step into your confidence.
• •Social Media Post (Supportive & Authentic): "We see you. We are you. Finding the perfect skin tone match shouldn't be a struggle. Our founder, Ebony, started My Nude Shade because she knew the feeling. Explore our collections and find *your* true nude. #MyNudeShade #Inclusivity #RepresentationMatters"
• •Product Description Snippet (Informative & Friendly): "Our breathable performance tights in shade 'Sienna Deep' – designed with dancers of color in mind. Durable, comfortable, and perfectly matched to deeper skin tones with warm undertones. Questions about your shade? We’re here to help!"
• •Email Subject Line (Empowering & Inclusive): "Redefine Nude. Embrace Your Hue with My Nude Shade." Email Body Snippet: "At My Nude Shade, we believe 'nude' is not one color, but a beautiful spectrum. Discover apparel that celebrates your unique skin tone and empowers you to shine. [Shop Your Shade Button]"
• •Ad Copy (Direct & Solution-Oriented): "Stop searching, start shining. My Nude Shade delivers skin-toned essentials directly to you. From dance rehearsals to everyday wear, find your perfect match in minutes. #NudeForAll #POCFashion"