Brand Tone

Friendly, approachable, fun, and passionate about online shopping.

Brand Values

• •Customer Experience
• •Discoverability/Shareability
• •Accessibility/Global Reach
• •Passion for Online Shopping
• •Fun
• •Service

Best Practices

• •Use words like 'discover,' 'share-worthy,' 'talked-about,' 'latest buzz'.
• •Let the 'fun' and 'passion for great online shopping' come through in a genuine way.
• •Be Benefit-Oriented and Aspirational (but Accessible): Highlight how the products will make the customer feel or what they can achieve (e.g., 'own the spotlight,' 'elevate your style'), while still being approachable and not overly exclusive.
• •Maintain a strong, authentic social media presence.
• •Address potential concerns about skepticism among online shoppers by highlighting secure payment options and transparent return policies.

Social Perception

A trendy, accessible, and fun brand that is passionate about providing a great online shopping experience.

Copy Examples

• •At the end of the day, we're just having fun and trying to share our passion for great online shopping with the people everywhere!
• •We set out to create a better experience for people.
• •Discover items that people love to share and talk about.
• •Chic and versatile addition to your wardrobe.
• •Trendy and modern piece that will elevate your style.