Brand Tone

Trendy, Youthful, Aspiring, Confident, Playful, Engaging, Direct, and Enthusiastic.

Brand Values

• •Trendiness & Style
• •Access to Luxury/Designer
• •Individuality & Self-Expression
• •Quality & Authenticity (Stated)
• •Entrepreneurial Spirit

Best Practices

• •Develop a "Brand Voice Chart": Outline key personality traits (e.g., "Trendy," "Confident," "Playful," "Slightly Edgy") and list "Words We Use" / "Words We Avoid" for each. This helps all content creators stay aligned.
• •Know Your Audience Deeply: Continuously analyze social media engagement and feedback to understand the language, slang (if appropriate), and humor that resonates most with your target demographic.
• •Maintain Consistency Across Platforms: While the format changes (e.g., TikTok vs. Email), the core personality and tone should feel familiar and consistently "My Next Fit."
• •Use Storytelling: Share the "why" behind pieces, especially for reworked or pre-loved items. The "THE BLUEPRINT" series is a good example; extend this to individual products or collections.
• •Train and Empower Your Team: Ensure anyone creating content or interacting with customers understands and can embody the brand's tone. Regular check-ins and examples of "good" and "off-tone" copy can be beneficial.

Social Perception

Fashion-Forward, Social Media Savvy, Niche Appeal, Engagement-Focused

Copy Examples

• •Instagram Post (New Arrival - Dress): "Stop scrolling babe ✨ Your weekend 'fit just dropped. The [Dress Name] is here to turn heads and break hearts. Limited stock – don't say we didn't warn you! 😉 Tap to shop. #mynextfit #newarrival #weekendvibes #dresscodenaughty"
• •TikTok Video Caption (Reworked Designer Item): "Giving this vintage [Designer Brand] piece a whole new life ✂️ obsession is an understatement. What should we rework next? 👀 #mynextfit #reworkedfashion #designerfinds #sustainableluxury #tiktokfashion"
• •Email Subject Line (Sale Event): "🚨THE My Next Fit SALE IS ON! 🚨 Up to 50% off your next obsession!"
• •Product Description (Pre-loved Bag): "She's iconic, she's vintage, she’s your next statement piece. This authenticated pre-loved [Designer Bag Name] is meticulously curated for the bold and the fashion-forward. Condition: Excellent. Get her before she's gone forever. Your closet will thank you."
• •Instagram Story Poll: "Help! Which 'fit for brunch? 🤔 [Image 1 of Outfit A] vs. [Image 2 of Outfit B] Vote for your fave! 👇 #mynextfit #ootdinspo #stylevote"