Brand Tone

Creative & Expressive, Modern & Trendy, Customer-Focused & Approachable, Enthusiastic & Positive, Quality-Conscious

Brand Values

• •Customization & Personalization
• •Quality & Durability
• •Customer Satisfaction
• •Sustainability/Eco-Friendliness
• •Creativity & Trendiness

Best Practices

• •Embrace Enthusiasm & Positivity: Use vibrant, upbeat language. Words like "illuminate," "transform," "vibrant," "shine," "bespoke," and "dream" can convey excitement and the transformative power of the products.
• •Highlight Customization & Personality: Consistently remind customers that the signs are about their unique expression. Use phrases like "your vision," "tell your story," "uniquely yours," and "express yourself."
• •Emphasize Quality & British Craftsmanship: Mention "handmade in the UK," "premium materials," and "durable design" to build trust and justify value.
• •Keep it Modern & Slightly Playful (especially on social media): Use relevant emojis, ask engaging questions, and adopt a conversational style that feels current and approachable. TikTok content shows a willingness to use humor and trends.
• •Clearly Communicate Core Benefits: Ensure copy consistently touches upon key selling points like eco-friendliness, durability, free UK delivery, and the ease of the design process, alongside the aesthetic appeal. Ensure consistency in warranty information across all platforms.

Social Perception

Customers generally seem pleased with the product quality and the customization options, often describing the signs as exactly what they wanted and praising the aesthetic impact. The brand is perceived as a provider of modern, stylish, and personalized lighting solutions. The emphasis on "Handmade in the UK" likely resonates well with customers looking for local craftsmanship. Positive comments on social media suggest an engaged community that appreciates the visual appeal and uniqueness of the products. The offering of "Free UK Delivery" and worldwide shipping broadens their appeal.

Copy Examples

• •Instagram Post (Showcasing a home décor sign): Your space, your vibe, your light! ✨ Transform your favourite corner from ordinary to extraordinary with a custom My Neon Lights creation. Handmade with love right here in the UK, because your personality deserves to shine. What will your sign say? Design yours today! #MyNeonLightsUK #CustomNeonSign #HomeDecor #PersonalisedGifts #HandmadeInUK
• •Facebook Ad (Targeting small businesses): Make your brand unforgettable. 💡 Our custom LED neon signs are the durable, eco-friendly, and seriously stylish way to stop scrolls and draw customers in. From your logo to your tagline – if you can dream it, we can light it up! Get a free quote and let's illuminate your business. #BusinessSignage #MyNeonLights #LEDNeon #ShopLocalUK #BrandVisibility
• •TikTok Video Caption (Quick showcase of different signs): Level up your glow! 🚀 Bedroom, biz, or big event – we've got the neon to make it pop! ✨ Handmade, custom, and ready to express YOU. What design are you dreaming of? Let us know! 👇 #CustomNeon #NeonLights #TikTokMadeMeBuyIt #MyNeonLightsUK #CreativeLighting
• •Website Homepage Banner: Light Up Your World with My Neon Lights. ✨ Bespoke LED Neon Signs, Handmade in the UK. Durable, Eco-Friendly & Endlessly Customisable. Free UK Delivery. Design Your Dream Sign Now!
• •Email Marketing Subject Line (Promotional): ✨ Don't Just Say It, Glow It! ✨ Your Custom Neon Awaits + Free UK Shipping!