Brand Tone

Warm & Friendly, Artisanal & Passionate, Celebratory & Indulgent, Appreciative & Customer-Centric, Enthusiastic & Delicious-Focused

Brand Values

• •Quality
• •Craftsmanship
• •Passion
• •Customer Satisfaction
• •Personalization
• •Joy & Celebration

Best Practices

• •Always Emphasize "Artisanal" and "Handmade": Continuously remind the audience of the care, craftsmanship, and passion behind each product. Use words like "hecho a mano" (handmade), "artesanal," "con amor" (with love), "pasión."
• •Focus on Sensory Language and Emotion: Describe the taste, texture, and aroma of the chocolates. Connect the products to feelings of joy, celebration, love, and indulgence. ("Delightful," "irresistible," "melt-in-your-mouth," "create special moments").
• •Maintain a Warm, Friendly, and Appreciative Voice: Address customers directly and personally where possible. Express gratitude for their support. Use welcoming language and positive emojis appropriately in social media.
• •Highlight Personalization and Gifting: Showcase how Myndy products are perfect for creating unique and memorable gifts for various occasions. Emphasize the ability to personalize.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, product descriptions, and customer service interactions is harmonious and consistently reflects the core brand values of quality, passion, and customer joy.

Social Perception

Positive Customer Feedback, Local Appreciation, Gift-Worthy, Reliable

Copy Examples

• •✨ Sweeten your moments! ✨ Introducing our new [Product Name] - handcrafted with the finest Guatemalan cacao and a sprinkle of pure joy. Each bite is an artisanal experience made with love, just for you. DM us to order yours and taste the magic! #MyndyChocolates #HechoConAmor #GourmetGuate #ChocolateArtesanal #NewCollection
• •🌹 Celebrate your love story with a touch of Myndy sweetness. Our artisanal chocolate arrangements are the perfect way to say 'I love you.' Surprise them with a personalized gift that melts hearts. Order today and make your anniversary unforgettable! 👉 [Link to Website/Shop] #AniversarioConMyndy #RegalosUnicos #ChocolatesParaAmar #MomentosEspeciales #Guatemala
• •Myndy Chocolates y Más: Crafting happiness, one artisanal chocolate at a time. Discover unique flavors and personalized gifts made with passion. Make any occasion extraordinary.
• •Hello [Customer Name], just a little note from Myndy Chocolates to brighten your day! ☀️ We're always whipping up new delights and wanted to share our latest artisanal creations with a loyal chocolate lover like you. Plus, a special something: enjoy [Discount/Offer] on your next order as a thank you for your continued support! Taste the love: [Link to Shop]
• •Indulge in pure bliss with our famous Fresas Cubiertas de Chocolate! 🍓🍫 Each juicy strawberry is hand-dipped in premium, velvety chocolate, creating a symphony of flavors that’s simply irresistible. Perfect for gifting, sharing, or a delightful treat just for you. Lovingly handmade, because you deserve the best. Order your box of happiness today!