Brand Tone

Playful & Suggestive, Empowering & Normalizing, Discreet & Trustworthy, Approachable & Friendly

Brand Values

• •Pleasure & Exploration
• •Empowerment & Self-Expression
• •Discretion & Privacy
• •Inclusivity
• •Fun & Excitement

Best Practices

• •Embrace Playfulness, But Stay Classy: Use suggestive language and humor where appropriate, but avoid anything that could be perceived as vulgar, cheap, or offensive. The 'naughty' should be inviting, not crass.
• •Focus on Empowerment and Benefits: Frame product descriptions and content around how they can enhance the user's experience, confidence, and connection, rather than just listing features.
• •Maintain Discretion in Messaging: While the brand name is 'My Naughty Love,' ensure that external communications (like email subject lines for shipping notifications, or packaging) are discreet to respect customer privacy. This builds trust.
• •Be Inclusive in Language: Use language that appeals to a diverse range of adults, genders, and relationship statuses. Avoid making assumptions about your audience.
• •Educate and Normalize: Use blog posts and informational content to destigmatize sexual wellness and position the brand as a knowledgeable and trustworthy resource, not just a retailer. This helps build a community and reinforces the empowering aspect of the brand.

Social Perception

The perception among its target customers is likely one of a provider of tools for enjoyment, intimacy, and personal exploration. The emphasis on 'naughty' in the name can be perceived as either enticing and playful by its target audience or potentially off-putting to a more conservative demographic (who are unlikely to be their target customers anyway).

Copy Examples

• •Homepage Banner: Unleash Your Desires. Explore a world of playful pleasure at My Naughty Love. Your secret's safe with us.
• •Product Description Snippet (Lingerie): More than just lingerie, it's a statement. Drape yourself in confidence and ignite the night. Ready for your close-up?
• •Email Subject Line (Promotion): 🤫 Psst... Your Naughty Weekend Just Got an Upgrade!
• •Instagram Caption (New Arrival): Spice up your collection! 🔥 Our newest arrival is here to help you explore new heights of pleasure. Dare to try? 😉 #MyNaughtyLove #PleasurePositive #IntimateAdventures
• •Blog Post Title Idea: 5 Ways to Reconnect and Add a Spark to Your Intimate Nights. (Hint: We've Got the Tools!)