Brand Tone

Innovative and Tech-Forward, Safety-Conscious and Responsible, Confident and Reassuring, Stylish and Modern, Approachable and User-Focused

Brand Values

• •Safety
• •Innovation
• •Quality
• •Visibility
• •Empowerment

Best Practices

• •Prioritize "Safety through Innovation": Every piece of copy should, in some way, link back to the core benefit of enhanced safety achieved through smart, innovative features.
• •Use Confident and Empowering Language: Words like "own," "illuminate," "command," "ensure," "confident," and "peace of mind" can reinforce the feeling of security the brand provides.
• •Maintain a Tech-Savvy yet Accessible Voice: Highlight the advanced features but explain them in a way that is easy for the average cyclist to understand and appreciate. Avoid overly technical jargon without explanation.
• •Incorporate a Stylish and Modern Aesthetic in Language: Just as the products are designed to be stylish, the language should be modern, crisp, and engaging, avoiding overly formal or outdated phrasing.
• •Be Authentic and Relatable: Share real user experiences (with permission) and speak to the everyday concerns and desires of urban cyclists. The founder's story of identifying a need is a good example of this.

Social Perception

Positive Recognition for Safety Innovation, Appreciation for Enhanced Visibility, Seen as Stylish and Practical, Trustworthy (as a merchant), Emerging Brand Awareness

Copy Examples

• •Headline: Ride Smarter, Shine Brighter. Experience the Future of Cycling Safety with Bemojoo. Body: Don't just ride, illuminate. Our smart helmets with integrated LEDs, turn signals, and automatic brake lights ensure you're seen and safe, day or night. Upgrade your ride, upgrade your confidence.
• •Social Media Post (Image: Cyclist using a Lumos helmet in an urban environment at dusk): Own the road, own the night. With Bemojoo's Lumos helmets, you're not just commuting, you're making a statement. #BeSeenBeSafe #UrbanCycling #SmartHelmet #InnovationInMotion #Bemojoo
• •Product Description Snippet: Engineered for your peace of mind. The Lumos Kickstart MIPS by Bemojoo integrates cutting-edge MIPS technology with brilliant LED lighting and intuitive turn signals. Because your safety should never be an afterthought. Effortless to use, impossible to ignore.
• •Email Subject Line: Stop Wondering If They See You. KNOW They Do with Bemojoo. Email Body Excerpt: Tired of blending into the background? We get it. That's why Bemojoo brings you the most innovative lighted cycling helmets. Feel the difference true 360° visibility makes. Ride confidently, arrive safely.
• •Short Ad Copy: Bemojoo: Smart Helmets. Safe Journeys. Stylish Rides. Click to explore the range.