Brand Tone

friendly, aspirational, and stylish

Brand Values

• •Modern Design
• •Quality
• •Community
• •Animal Welfare
• •Customer-Centricity

Best Practices

• •Use "We" and "You": Consistently use "we" to refer to the brand and "you" to address the customer. This fosters a direct and personal connection.
• •Focus on the Pet-Owner Bond: Frame product benefits around the relationship between the owner and their pet. Highlight how the products enhance their life together.
• •Maintain a Positive and Uplifting Voice: The copy should always be optimistic, celebratory, and joyful. Avoid negative language or problem-focused messaging.
• •Incorporate Stylish and Modern Language: Use words like "sleek," "minimalist," "curated," and "on-trend" to reinforce the brand's aesthetic.
• •Encourage and Feature User-Generated Content: Actively ask customers to share photos of their pets with your products and feature them prominently. This validates your brand's community value and provides authentic social proof.

Social Perception

Customers and the general public perceive My Modern Pet as a source for chic and high-quality pet products. They are seen as a brand that understands the modern pet owner's desire to integrate their pets into their stylish lives. The brand is also perceived as being caring and dedicated to animal welfare, which resonates positively with its audience. Some reviews note that while the quality is high, the prices can be on the higher end, which is a common perception for boutique brands.

Copy Examples

• •Instagram Post (Product: Modern Pet Bed): "Upgrade your best friend's nap game. Our minimalist pet bed isn't just a place to sleep; it's a statement piece for your home. Because great design is for the whole family. #MyModernPet #DogBed #PetStyle"
• •Facebook Ad (Product: Stylish Leash and Collar Set): "Walks just got a whole lot more stylish. Our new collection of leashes and collars combines runway-inspired trends with everyday durability. Ready for your close-up? Shop the link in our bio."
• •Website Homepage Banner: "For the Pet-Obsessed, by the Pet-Obsessed. We create modern goods for the pets who are part of the family. Welcome to the My Modern Pet community."
• •TikTok Video Script (Showcasing a new pet carrier): (Upbeat, trending audio) *Video shows a person easily placing their small dog into a sleek, modern pet carrier. Text on screen:* "Adventure is calling. And yes, they can come too. Our new carrier is designed for comfort, style, and making memories together. 🐾 #PetCarrier #DogMom #ModernPet"
• •Email Newsletter Subject Line (Promoting a sale): "Pawsitively Perfect Deals Inside! 🐾" *Email body:* "Treat them (and you!) to something special. For a limited time, enjoy 20% off our entire collection of modern pet essentials. Because your furry friend deserves the best."