Brand Tone

Sophisticated, Elegant, Passionate, Appreciative, Accessible, Customer-Centric, Creative, Inspiring, Trustworthy, and Quality-Focused

Brand Values

• •Quality and Craftsmanship
• •Accessibility of Art
• •Customer Satisfaction and Personalization
• •Artistic Diversity and Global Collaboration
• •Enhancing Living Spaces

Best Practices

• •Prioritize 'Hand-Painted' and 'Original': Consistently use language that emphasizes the authentic, human touch in each artwork, such as 'hand-painted by talented artists,' 'original museum-quality pieces,' and 'unique one-of-a-kind details.' This differentiates from mass-produced items.
• •Speak with Sophistication and Passion: Employ a vocabulary that reflects the elegance and artistic value of the products (e.g., 'curated,' 'soulful,' 'vibrant,' 'sophistication,' 'masterpiece') while conveying genuine enthusiasm for art and its creators.
• •Highlight Customer Collaboration and Personalization: Regularly feature the bespoke/customization aspect of the service. Phrases like 'your vision, our canvas,' 'tailored to you,' and 'art created with your input' reinforce the customer-centric approach and the unique value proposition.
• •Focus on the Emotional and Aesthetic Impact: Articulate how the artwork can transform a customer's space and life. Use evocative language like 'elevate your environment,' 'bring your walls to life,' 'a statement of your style,' and 'art that resonates.'
• •Maintain Transparency and Build Trust: Clearly communicate about the quality of materials, the international origins of the artists, and practical aspects like the option for artwork approval. Being upfront, for instance, about canvases arriving rolled (and explaining the reasons or framing options) builds credibility.

Social Perception

Positive Regard for Quality and Service, Appreciation for Authenticity, Source for Unique Home Décor, Transparent Process, Awareness of Practicalities

Copy Examples

• •Headline: Infuse Your Home with Originality: The Essence of Hand-Painted Art. Body: Move beyond the predictable. My Modern Art connects you with talented international artists who craft museum-quality, hand-painted pieces designed to bring soul and sophistication to your space. Each canvas tells a unique story through rich textures and vibrant depths—something a print can never replicate. CTA: Discover Your Masterpiece
• •Headline: Art Tailored to Your Taste: Bespoke Modern Paintings. Body: Envision the perfect artwork? We'll help you realize it. At My Modern Art, we specialize in custom-creating abstract and modern paintings to your precise specifications—from color palettes to dimensions. Collaborate with us and our artists to commission a piece that is truly, uniquely yours. We'll even send you photos for approval before it ships. CTA: Start Your Custom Commission
• •Headline: The Art of Sophistication, Delivered to Your Door. Body: Why reserve exceptional art for galleries alone? My Modern Art believes in making stunning, hand-painted works accessible. Explore our curated collection of abstract and modern pieces by global artists, all from the comfort of home, and find the art that will redefine your living space. CTA: Explore the Collections
• •Headline: Feel the Art: Texture, Depth, and Unmistakable Quality. Body: Experience the profound difference of original, hand-painted art. Our artists use premium oils and acrylics to create works with palpable texture and captivating depth. Invest in a piece that offers more than just an image—invest in a one-of-a-kind creation from My Modern Art. CTA: Shop Hand-Painted Originals
• •Headline: Transforming Spaces, One Unique Painting at a Time. Body: Your home is a canvas. Let My Modern Art provide the stroke of genius. We offer museum-quality, hand-painted abstract and modern art that brings unparalleled soul and sophistication to any room. Discover pieces by talented international artists, crafted to inspire. CTA: Browse Our Gallery