Brand Tone

Approachable and Friendly, Enthusiastic and Passionate, Helpful and Service-Oriented, Chic and Stylish (Aspirational but Accessible), Direct and Informative

Brand Values

• •Style and Personal Expression
• •Customer Connection
• •Service and Reliability
• •Inclusivity (Emerging)
• •Passion for Fashion

Best Practices

• •Embrace 'Il Piacere di Vestire': Let the genuine joy and passion for fashion shine through in your language. Use enthusiastic and positive wording.
• •Be Approachable and Personal: Write as if you're talking to a friend or a valued customer in your boutique. Use 'you' and 'we,' and consider incorporating Amelia's voice or direct messages occasionally.
• •Highlight Italian Flair (Subtly if for a broader audience, more overtly for Italian audience): Weave in references to Italian style, chicness, or even occasional Italian words (like 'bella,' 'ciao,' 'amore' if appropriate for the context and audience) to reinforce the brand's origin and aesthetic.
• •Focus on Style and Feeling, Not Just Trends: While showcasing new items, connect them to the feeling they evoke (confidence, elegance, joy) and how they contribute to personal style, aligning with 'La moda passa, lo stile resta!'
• •Maintain Clarity and Helpfulness: Ensure calls to action are clear, information about shipping and support is easy to find, and product descriptions are informative yet engaging. The helpful, service-oriented aspect is key.

Social Perception

Local and Personal, Trendy and Current, Accessible Boutique, Engaged Community (on TikTok), Trustworthy (locally)

Copy Examples

• •Fall in love with your next favorite dress! ❤️ Our latest arrival is all about effortless elegance and that perfect Italian chic. Imagine yourself strolling through the piazza or enjoying an aperitivo in this beauty. Swipe to see the details! DM us or tap the link in bio to make it yours. #MyModeAbbigliamento #ItalianStyle #NewCollection #MustHaveDress #ModaDonna
• •From coffee dates ☕ to evening glam ✨! Amelia shows you 3 ways to style our new 'Bella' top. Versatile, comfy, and oh-so-stylish! Which look is your favorite? Let us know in the comments! Shop link in bio or WhatsApp us for details! #MyModeStyle #FashionTikTok #StylingTips #ItalianFashion #OutfitInspo #TaglieComodeDisponibili
• •Discover the Joy of Dressing, The My Mode Way. Explore our new collection, filled with pieces that blend timeless style with the latest Italian trends. Your new favorite outfit is waiting. Shop Now & Enjoy 24/48h Shipping!
• •Embrace your unique style with My Mode Abbigliamento! 🇮🇹👗 We bring you the heart of Italian fashion, from chic everyday looks to elegant evening wear. Visit our store in Zagarolo or shop online with fast shipping and friendly WhatsApp support. Find your 'piacere di vestire' with us! #MyModeFashion #ItalianBoutique #ShopLocalItaly #WomensFashion #StyleInspiration
• •Ciao Bella! Amelia here from My Mode. I'm so excited to share our handpicked new arrivals this week – pieces I know you'll adore. Remember, fashion is about feeling good and expressing yourself. Let us help you find that perfect something! Click here to explore and feel free to message us on WhatsApp with any questions! A presto, Amelia. ✨