Brand Tone

Personal, approachable, creative, passionate, whimsical, and cute.

Brand Values

• •Handmade Craftsmanship
• •Creativity and Originality
• •Personal Connection
• •Bringing Joy

Best Practices

• •Always Use the Founder's Voice: Write copy using 'I' and 'my' to maintain the personal, one-woman-shop feel, reinforcing the brand's core value of personal connection.
• •Tell the 'Handmade' Story: Continuously emphasize that products are 'handmade,' 'handcrafted,' or 'knotted by hand,' highlighting this primary differentiator and justifying product value.
• •Embrace Whimsical and Emotional Language: Use descriptive words like 'charming,' 'cute,' 'kawaii,' 'joyful,' and 'tiny treasure' to evoke the desired feeling and match the product's aesthetic.
• •Show, Don't Just Tell: Utilize social media platforms like TikTok and Instagram Reels for behind-the-scenes content of the crafting process, providing visual proof of the 'handmade' promise and engaging customers.
• •Clarify the Product in Bios and Profiles: To overcome brand name confusion, ensure all social media bios and website headlines immediately clarify the product, e.g., 'My Mini Fan | Handmade Macrame Keychains & Crafts,' to set the right expectation instantly.

Social Perception

Within its immediate sphere, customers likely perceive the brand as trustworthy and authentic. However, the brand name 'My Mini Fan' causes initial confusion, as searches lead to portable electronic fans. For those who do reach the brand, the perception shifts immediately to a handmade craft store.

Copy Examples

• •Freshly knotted and full of charm! ✨ Meet the newest little member of the My Mini Fan family. Each one is handcrafted by me, with the hope of adding a little spark of joy to your day. Tap to give this tiny treasure a new home!
• •Say goodbye to boring keys! This isn't just a keychain; it's a small, handcrafted piece of art. Lovingly made by hand with soft, sky-blue cotton cord, this charming accessory brings a touch of whimsical style to your backpack, journal, or keyring. Designed and created with passion, for a little everyday cuteness.
• •💌 A little hello from my studio & new handmade goodies inside!
• •From my hands to yours. My Mini Fan was born from a simple love of creating. I'm Nuria, the artist behind every stitch and knot you see here. My dream is to craft small, joyful items that bring a smile to your face. Thank you for supporting a one-woman business and a lifelong passion.
• •Your Keys Deserve a Cute Companion. Handmade, charming, and one-of-a-kind. Discover the world of My Mini Fan, where every macrame keychain is crafted with love from my small studio in Armenia. ✨ Shop the collection and add a touch of personal flair to your life. Free worldwide shipping on orders over $59.99.