Brand Tone

Trendy, Chic, Confident, Approachable, Helpful, Playful

Brand Values

• •Quality & Craftsmanship
• •Convenience & Time-Saving
• •Style & Self-Expression
• •Reusability & Practicality
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., chic, confident, playful, helpful), key messaging points, preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For My MIB Lab, this is likely style-conscious individuals who value convenience, quality, and expressing themselves through their look. Tailor language and references accordingly.
• •Consistent Language & Terminology: Use the same terms for products, features, and promotions across all platforms (e.g., "Press-Ons," "Salon-Quality," "Handmade"). If using multiple languages, ensure professional and consistent translations.
• •Visual & Textual Harmony: Ensure the tone of the copy matches the visual style. My MIB Lab's chic and trendy visuals are well-complemented by confident and stylish language.
• •Review and Refine: Regularly review website copy, social media posts, and marketing materials to ensure they align with the defined brand tone. Get feedback and be open to making adjustments as the brand evolves.

Social Perception

Positive, Trendy & Desirable, Reliable (for existing customers), Swiss-Based Quality

Copy Examples

• •Instagram Post (New Collection): Stop dreaming, start dazzling. ✨ Our NEW 'Starlight Collection' has landed. Salon-perfect nails in 5 minutes, because you’ve got a life to live. Tap to shop your new obsession. #MyMibLab #PressOnNails #NailTransformation #SwissBeauty
• •TikTok Video Caption (Tutorial): Level up your look instantly! 💅 Watch how easy it is to get that MIB LAB glam. Chic, reusable, and oh-so-you. What style are you rocking this week? #MibLabMagic #PressOnTutorial #5MinMani #NailGameStrong #GenevaFashion
• •Website Banner: MIB LAB: Switzerland's #1 Press-On Nails. Effortless Elegance. Unforgettable Style. Handmade quality, delivered to your door. [Shop Now Button]
• •Email Subject Line (Promotion): 🤫 Psst... Your Next Signature Look is Inside (with a Treat!). (Body: Unlock 20% off when you grab any 3 MIB LAB press-on sets. Handcrafted, reusable, and undeniably chic. Find your perfect match today! CODE: MYMIBLAB)
• •Product Description Snippet (for a glittery set): Steal the spotlight with 'Cosmic Dust'. These handcrafted press-ons deliver an explosion of multi-dimensional glitter, ensuring your nails are the main event. Perfect for nights out or when you just *need* a touch of fabulous. Easy to apply, reusable, and 100% chic.