Brand Tone

sentimental, heartfelt, and affectionate

Brand Values

• •Emotional Connection
• •Celebration of Relationships
• •Personalization and Thoughtfulness
• •Gratitude

Best Practices

• •Lead with Emotion: Always start with the feeling you want to evoke. Use words that convey love, pride, gratitude, and affection. The product is the vehicle for the emotion, not the other way around.
• •Focus on the "Why": The messaging should emphasize why the customer is giving the giftto celebrate a bond, express gratitude, or mark a milestone. The "what" (the jewelry) is secondary.
• •Use Storytelling: Frame the products within a narrative. Talk about the moments they representbirthdays, anniversaries, or just a simple "I'm thinking of you."
• •Maintain a Warm and Personal Voice: Write as if you are speaking to a close friend. Use "you" and "your loved one" to make the copy feel direct and personal.
• •Keep it Simple and Sincere: The messages on the cards and in the marketing should be easy to understand and feel genuine. Avoid overly complex language or corporate jargon. The power of the brand lies in its sincerity.

Social Perception

The public perception of My Message Card is largely that of a go-to source for emotional, personalized gifts. Customers see it as a way to give something meaningful that combines a physical product (jewelry) with a heartfelt message. The brand is perceived as being particularly suitable for special occasions like anniversaries and Mother's Day. The bilingual marketing efforts suggest they are successfully reaching a diverse customer base.

Copy Examples

• •They say a picture is worth a thousand words, but the right words are priceless. This year, give her a gift that says it all. Our Love Knot Necklace, paired with a heartfelt message from you, is more than just jewelrybit's a promise. #MyMessageCard #GiftForWife #AnniversaryGift
• •To my daughter, you are my sun, my moon, and all my stars. This necklace is a small reminder of the immense love I have for you. Let her carry your words of love and encouragement close to her heart, always. Personalize your message and make this a gift she will treasure forever. #DaughterGift #FamilyLove
• •This Mother's Day, go beyond the flowers. Give her a message of love that she can wear every day. Our collection of personalized jewelry is the perfect way to show your mom, grandmother, or mother-in-law just how much she means to you. Shop now and find the words you've always wanted to say. #MothersDay #GiftsForMom
• •Looking for the perfect way to say 'I love you'? Watch her eyes light up when she reads your words. Our personalized message cards and stunning jewelry are the perfect combination for any special occasion. ❤️ #MyMessageCard #LoveMessage #CoupleGoals
• •She raised the love of your life. How do you thank her for that? With a gift that comes from the heart. Our beautiful necklaces paired with a personalized message of gratitude are the perfect way to show your appreciation. #MotherInLawGift #Family #Gratitude