Brand Tone

Professional, Helpful, Reliable, Value-Oriented

Brand Values

• •Quality
• •Expertise & Specialization
• •Customer Focus & Support
• •Accessibility & Convenience
• •Transparency

Best Practices

• •Prioritize Clarity and Precision: In the medical field, ambiguity can be detrimental. Use clear, concise language. Ensure all product descriptions are accurate and easy for professionals to understand.
• •Emphasize Expertise and Authority: Consistently reference quality certifications, the expertise of your team (e.g., podiatrists on staff), and leadership in specific fields (like podiatry). Back up claims with evidence where possible.
• •Maintain a Helpful and Supportive Voice: Frame content around solving customer problems or meeting their needs. Offer guidance, tips, and accessible customer support. Use phrases that convey partnership, such as "we help you," "we support you."
• •Be Consistent Across All Channels: Whether it's a website banner, a social media post, or a customer service email, the tone should remain recognizably "My Medical"—professional, reliable, and helpful. This builds brand recognition and trust.
• •Focus on Benefits, Not Just Features: While listing technical specifications is important, translate these features into tangible benefits for the medical professional (e.g., "saves time," "ensures patient safety," "improves diagnostic accuracy").

Social Perception

Positive for Professionals, Reliable Supplier, Knowledgeable Resource, Trustworthy Business

Copy Examples

• •Headline: Equip Your Practice with Confidence: Quality Medical Supplies, Expertly Sourced. Body: At My Medical, we understand the demands of your profession. That's why we offer a comprehensive range of certified medical equipment, backed by expert support, ensuring you have what you need, when you need it. Explore our 20,000+ products today.
• •Headline (Podiatry Focus): The Podiatrist's Choice: Leading a New Standard in Foot Care Equipment. Body: My Podologie, a My Medical company, is dedicated to providing podiatrists with innovative and reliable tools. From essential consumables to advanced machinery, discover why we are the trusted leader in France.
• •Headline (Value & Service): Premium Medical Equipment Without the Premium Price. Fast Delivery Guaranteed. Body: Get the best value for your clinic with My Medical. We offer competitive, verified pricing on top-quality supplies, with orders shipped within 24/48 hours. Your patients can't wait, and neither should you.
• •Headline (Product Specific - e.g., Autoclave): Ensure Impeccable Hygiene. Discover the Enbio PRO Autoclave. Body: Sterilization is non-negotiable. The Enbio PRO Autoclave, available at My Medical, offers maximum efficiency and irrefutable hygiene for your instruments. Invest in safety and reliability.
• •Headline (Informational Content Lead): Stay Ahead: Read Our Latest Guide on Choosing Your Next ECG. Body: Making informed decisions is key. Our My Medical "Actualités" section provides expert guides to help you select the right equipment for your needs, like our new article on electrocardiographs. Empowering your practice with knowledge.