Brand Tone

Professional, Expert, Supportive, Trustworthy & Quality-Focused, Approachable (potentially)

Brand Values

• •Quality & Reliability
• •Expertise & Specialization
• •Customer Focus & Support
• •Innovation (potentially)
• •Professional Integrity

Best Practices

• •Develop a Brand Voice Guide: Document the determined tone (Professional, Expert, Supportive), key messaging points, preferred terminology (and terms to avoid), and provide examples. Share this with anyone creating content.
• •Prioritize Clarity and Accuracy: In the medical field, precision is key. Ensure all product descriptions, claims, and information are accurate, clearly worded, and easy for professionals to understand. Avoid jargon where simpler terms suffice, but use technical language accurately when addressing experts.
• •Focus on Solutions and Benefits: Frame product descriptions and marketing messages around how they solve a problem or benefit the healthcare professional and their patients (e.g., improves efficiency, enhances patient comfort, ensures better outcomes).
• •Maintain Professionalism Across All Channels: Whether it's a website, social media post, or customer service email, the tone should remain consistent. While Instagram might be more visual, the language should still align with the expert and supportive brand persona.
• •Listen and Adapt (Slightly): While consistency is key, pay attention to customer feedback and industry conversations. The core tone should remain, but the way it's expressed can be subtly adapted to resonate better, ensuring it doesn’t become outdated or miss a human touch, especially in direct customer interactions.

Social Perception

As a Specialist Supplier, Reliability, Knowledgeable Partner, Dependent on Service

Copy Examples

• •Headline for Podiatry Chair: "Elevate Your Practice: Discover Ergonomic Podiatry Chairs Designed for Precision and Patient Comfort."
• •Social Media Post (New Product): "Introducing the new [Product Name]! Engineered for superior performance and durability, it's the smart investment for busy clinics. Learn how it can streamline your workflow. #PodiatryTools #MedicalEquipment #MyMedical"
• •Email Subject Line (Promotion): "Equip Your Clinic with the Best: Exclusive Offers on Essential Podiatry Supplies."
• •Website 'About Us' Snippet: "At My-Medical, we're dedicated to empowering healthcare professionals with top-tier medical equipment and unwavering support. Our expertise in podiatry and physiotherapy ensures you have the tools you need to provide exceptional care."
• •Product Description Snippet (Consumable): "Rely on our [Consumable Product Name] for consistent quality and optimal hygiene in every procedure. Sourced for professionals who demand the best. Stock up today for uninterrupted practice."