Brand Tone

Friendly and Approachable, Passionate and Proud, Helpful and Customer-Focused, Trustworthy and Reliable, Community-Oriented

Brand Values

• •Quality
• •Customer Satisfaction
• •Freshness
• •Convenience
• •Value for Money
• •Family Business Ethics

Best Practices

• •Prioritize Quality in Descriptions: Always highlight the superior quality, freshness, and taste of the meat. Use vivid, appetizing language that reflects the premium nature of the products.
• •Maintain a Friendly, Personal Voice: Write as if you're talking to a neighbor or a friend. Use welcoming language, address the customer directly (e.g., "you," "your family"), and don't be afraid to inject a bit of warmth and personality (like mentioning "Scotty" or the "team").
• •Showcase Customer Satisfaction: Leverage positive customer testimonials and reviews in your copy. Phrases like "our customers say" or quoting positive feedback reinforces trust and aligns with the brand's customer-centric approach.
• •Emphasize Convenience and Solutions: Clearly communicate how MY MEAT ONLINE makes customers' lives easier – easy online ordering, reliable delivery, custom cuts, and packaging. Frame the service as a solution to getting high-quality meat without the hassle.
• •Be Authentic and Transparent: Reflect the genuine passion for good meat and the family-run aspect of the business. Avoid overly corporate jargon. Simple, honest language about fresh cuts and great service will resonate best.

Social Perception

Highly Positive, Reliable Source for Quality Meat, Trustworthy Local Business, Responsive and Caring

Copy Examples

• •Headline: Taste the Difference Family Care Makes. Body: Tired of average meat? At MY MEAT ONLINE, we're a family passionate about bringing you the freshest, most flavorful cuts, prepared just how you like them. From our family to your table – experience quality you can trust.
• •Social Media Post: 🔥 Grill Master Alert! 🔥 Scotty's picked out some ripper rump steaks this week – tender, juicy, and packed with flavour! 😉 What are you throwing on the barbie this weekend? Show us your MY MEAT ONLINE creations! #MyMeatOnline #QualityMeats #AussieBBQ #FamilyButcher
• •Product Description (e.g., for Sausages): Our Famous Sausages: Lovingly made with premium cuts and our secret blend of spices. Customers tell us they're "amazing" and the "best they've ever eaten" – and we reckon they're right! Perfect for a hearty breakfast, a sizzling BBQ, or a comforting family dinner.
• •Email Subject: Never Go Back to Supermarket Meat Again! 👋 Body: Hey [Customer Name], Ready for meat that actually tastes like meat? At MY MEAT ONLINE, we cut every order fresh, delivering exceptional quality and flavour straight to your door. See why our customers say they'll "never return to supermarket meat again!" Plus, earn points with every order!
• •Website Banner: Quality You Can Taste. Service You'll Love. MY MEAT ONLINE – Your Local Butcher, Delivered.