Brand Tone

Friendly, Enthusiastic, Helpful, Accommodating, Passionate, Authentic, Community-Focused, Appreciative

Brand Values

• •Spreading Magic and Joy
• •Customer Satisfaction
• •Authenticity
• •Personalized Service
• •Supporting Dreams (Theirs and Customers')
• •Hard Work and Dedication

Best Practices

• •Embrace "Magic" Language: Consistently use words and phrases associated with Disney magic, enchantment, dreams, and joy (e.g., "pixie dust," "magical," "dream come true," "enchanting," "wishes").
• •Maintain an Enthusiastic and Friendly Tone: Always sound excited to be sharing Disney with your audience. Use exclamation points appropriately and address your audience in a warm, approachable manner (e.g., "Hey Magical Mafia!").
• •Highlight the Personal Touch: Remind customers that they are interacting with fellow Disney fans (Brittnee and Matthew) who are personally shopping for them. Emphasize the "personal shopper" aspect.
• •Focus on Solutions and Wish Fulfillment: Frame your service as a way to solve the problem of not being in the parks and a way to fulfill their Disney merchandise wishes.
• •Show, Don't Just Tell, the Joy: Use customer testimonials, unboxing videos, and photos of happy customers (with permission) to visually reinforce the joy and magic your service brings. Encourage user-generated content.

Social Perception

Trusted Source for Disney Merchandise, Lifesavers for Out-of-Park Fans, Providers of "Magic Mail", Friendly and Approachable, Efficient and Professional

Copy Examples

• •✨ Bibbidi Bobbidi BOOM! ✨ Look what just apparated into the parks! 🤩 We’re on a mission to snag these beauties for all you wonderful folks. Can't make it to the magic yourself? That's what your personal fairy god-shoppers are for! 😉 DM us your wish list – let's make some Disney dreams come true today! #MyMagicalWDWShopper #DisneyMerch #PersonalShopper #MagicMail
• •Hey Magical Mafia! 💖 Get your pixie dust ready! Brittnee and Matthew are going LIVE from [Park Name/Disney Springs] at [Time] EST! We'll be hunting for the latest treasures and [mention a specific popular item, e.g., the new Spirit Jersey]! Got a special request? Drop it in the comments below or send us a DM. Let the shopping magic begin! ✨ #WDWShopping #DisneyLive #MyMagicalWDWShopper #DisneyFinds
• •Can't get to the Most Magical Place on Earth? Let us bring the magic to YOU! My Magical WDW Shopper is your personal key to unlocking all the enchanting merchandise from Walt Disney World. From coveted collectibles to the coziest park apparel, we shop so you don’t have to. Your wish is our command! Start your magical order today. [Link to Request Form]
• •💌 Surprise! A sprinkle of Disney magic is heading your way! 💌 Our next [Month] Magical Treat Box is curated with love, packed with delightful Disney Parks snacks and surprises to brighten your days. Imagine the joy of unboxing a little piece of your happy place! Limited spots available – subscribe now and let the enchantment come to you! #DisneySubscriptionBox #MyMagicalWDWShopper #UnboxTheMagic
• •Mission: POSSIBLE! 💪 We found [Customer Name]'s most wished-for [Item Name]! Seeing your happy messages when your magic mail arrives is why we LOVE what we do! 🥰 Want us to hunt for your Disney treasure? Join our Facebook group (link in bio!) #DisneyPersonalShopper #WDW #MagicDelivered #HappyCustomer #MyMagicalWDWShopper