Brand Tone

Aspirational & Exclusive, Value-Oriented, Trustworthy & Customer-Focused, Confident, Trend-Focused

Brand Values

• •Authenticity: Commitment to genuine products sourced from authorized dealers.
• •Accessibility: Making luxury fashion reachable through better pricing.
• •Quality: Providing the best in high-end fashion.
• •Customer Satisfaction: Prioritizing customer care.
• •Global Reach: Aspiring to be a global luxury shopping destination with worldwide shipping.

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your brand's personality (e.g., "sophisticated," "savvy," "approachable," "exclusive") and provide do's and don'ts for tone.
• •Maintain Keyword Consistency: Use terms like "authentic," "luxury," "designer," "curated," and "value" consistently across all platforms, as seen on the My Lux Outlet website.
• •Balance Exclusivity with Accessibility: Highlight the aspirational nature of the luxury brands while emphasizing the value proposition of outlet pricing.
• •Prioritize Transparency: Be upfront about product sourcing and authenticity to build trust, especially given potential consumer skepticism towards outlets. Clearly state guarantees.
• •Engage with Authority and Care: Respond to customer inquiries and feedback professionally and helpfully, reinforcing the "customer care is our top priority" value. Ensure all communications, even on trend-driven platforms like TikTok, align with the core brand values of trust and authenticity.

Social Perception

A premier online destination for discounted luxury goods; build trust and clearly communicate product sourcing is vital.

Copy Examples

• •Headline: Indulge in Luxury, Intelligently. Your favorite designer brands at prices you won't believe. #MyLuxOutlet #DesignerDeals
• •Social Media Post: Unlock the world of high fashion without the high-fashion price tag. At My Lux Outlet, authenticity meets accessibility. Shop our curated collection of [Brand Name] and [Brand Name] today. ✨ #LuxuryForLess #AuthenticFinds
• •Email Subject Line: Your Gateway to Coveted Designers ✧ My Lux Outlet
• •Product Description Snippet: Experience the art of [Brand Name] with this genuine [Product Name]. Sourced directly from authorized suppliers, My Lux Outlet guarantees authenticity and the thrill of luxury at an exceptional value.
• •About Us Excerpt (Reinforced): At My Lux Outlet, we believe luxury should be within reach. We're your trusted Australian source for authentic designer fashion, connecting confident style-seekers with the world's most coveted brands at unbeatable prices. Your satisfaction is our mission.