Brand Tone

Innovative & Tech-Forward, Creative & Inspiring, User-Friendly & Accessible, Festive & Celebratory, Community-Oriented, Professional (for B2B)

Brand Values

• •Innovation
• •Quality
• •Creativity
• •Customer Empowerment/Enablement
• •Ease of Use
• •Spectacle & "Wow" Factor

Best Practices

• •Develop a Brand Voice Guide: Document the identified tones (innovative, creative, user-friendly, festive, professional for B2B) with examples of "do's and don'ts." This guide should be a reference for anyone creating content.
• •Know Your Audience for Each Channel: While the core values remain, slightly adjust the tone's emphasis based on the platform and target segment. For instance, Instagram might be more heavily focused on visual inspiration and festive fun, while LinkedIn or B2B emails would emphasize professionalism and ROI.
• •Prioritize "Show, Don't Just Tell": Instead of just saying the product is innovative, describe how it's innovative (e.g., "Our new software update allows for seamless 3D mapping with just a few clicks"). Instead of "it's easy," show it through tutorials or highlight user testimonials that speak to ease of use.
• •Incorporate User-Generated Content (UGC) Language: Pay attention to how your satisfied customers talk about your product. Their authentic enthusiasm and phrasing (e.g., "mind-blowing," "total game-changer," "so easy to set up") can be subtly woven into your copy to resonate more genuinely, while aligning with the "festive" and "inspiring" tones.
• •Regularly Audit and Refresh Content: Periodically review website copy, social media posts, and ad campaigns to ensure they still align with the defined brand tone and values. As the product evolves or market trends shift, the tone might need slight adjustments to remain relevant and impactful. Consistency doesn't mean rigidity; it means coherence.

Social Perception

Positive: Generally, Luxedo is perceived as a high-quality, innovative brand in the projection mapping space. Customers are often excited by the possibilities the products offer. Premium Product: It's often seen as a premium offering, and the price is a consideration, but many users feel it's justified by the performance and features. Impressive Results: Users and onlookers are typically wowed by the visual impact of Luxedo projections. Supportive Community: The user community is seen as helpful, and the company appears responsive to customer inquiries. Learning Curve: Some potential users might perceive a learning curve for the software, though many actual users find it manageable with an increasing number of tutorials and support.

Copy Examples

• •Headline (Innovative & Festive): This Halloween, Don't Just Decorate. Mesmerize. Luxedo: Your House, Reimagined. Body: Unleash ghouls, ghosts, and grinning pumpkins that dance across your home. With Luxedo's intuitive projection mapping, creating a spooktacular light show is easier than you think. Be the talk of the block!
• •Social Media Post (Creative & Inspiring - for Instagram/Facebook): (Image/Video: Stunning user-generated holiday projection) WOW! Look what [User Handle] created with their Luxedo projector! ✨ From winter wonderlands to spooky spectacles, your imagination is the only limit. What will YOU project next? Share your creations with #LuxedoMagic! #ProjectionMapping #HolidayLights #CreativeTech
• •Website Copy (User-Friendly & Empowering - for Product Page): Transform Any Surface into a Dynamic Display. With Luxedo, you don't need to be a tech wizard to create breathtaking projection shows. Our user-friendly software and powerful projectors put Hollywood-style effects at your fingertips. Ready to amaze?
• •Email Subject Line (Professional & Benefit-Oriented - for B2B): Stop Foot Traffic & Boost Engagement with Luxedo Business Projections. Email Snippet: Turn your storefront into an unforgettable landmark. Luxedo projection systems offer a dynamic, cost-effective way to capture attention, promote offers, and create an ambiance that draws customers in. Discover the future of advertising.
• •Short Ad Copy (Festive & Direct - for Google Ads): Headline 1: Best Holiday Projections? Headline 2: Luxedo Makes It Easy Headline 3: Shop Projectors Now Description: Create stunning Christmas & Halloween light shows. Easy-to-use software. High-quality projectors. Bring your home to life with Luxedo!