Brand Tone

Passionate, Authentic, Caring, Approachable, and Informative

Brand Values

• •Animal Welfare
• •Quality & Natural Products
• •Passion
• •Transparency
• •Community
• •Accessibility/Affordability
• •Personal Connection

Best Practices

• •Maintain a consistent voice across all platforms, reflecting passion and care for dogs.
• •Incorporate educational content about dog chews and their benefits to establish credibility.
• •Encourage customer interaction and respond promptly to comments and questions to foster community.
• •Highlight the natural and high-quality aspects of the products, emphasizing animal welfare.
• •Share the founder's personal story and journey to build a personal connection with customers.

Social Perception

Positive, Trusted, Supportive of Small Business, Engaged Community, Knowledgeable Resource

Copy Examples

• •"At My Loyal K9, we're driven by our love for dogs. We offer only the best natural chews and treats because your furry friend deserves the highest quality!"
• •"Buck, my German Shepherd, inspired me to create My Loyal K9. I wanted to provide natural chews that meet every dog's instinctual chewing needs."
• •"We're a small business with a big heart! Every chew is carefully sourced and selected to ensure your dog's happiness and health."
• •"Got a picky chewer? DM us! We're here to help you find the perfect chew for your loyal companion."
• •"Transparency is key! We're open about where our products come from because your trust is our priority."