Brand Tone

Elegant & Sophisticated, Conscious & Ethical, Empowering & Confident, Passionate & Purposeful, Minimalist & Direct

Brand Values

• •Ethical Fashion
• •Sustainability
• •Quality & Craftsmanship
• •Style & Practicality
• •Female Empowerment
• •Conscious Consumerism
• •Originality

Best Practices

• •Establish a Unified Voice Charter: Clearly define the brand's voice attributes (e.g., sophisticated, mindful, empowering, minimalist, clear). Provide examples of appropriate language and phrasing, and note any terms or tones to avoid. This ensures consistency across all communications.
• •Champion "Conscious Luxury": Consistently interlink the aspirational qualities of luxury (elegance, quality, design) with the brand's ethical commitments (vegan, conscious, empowering). Avoid letting one aspect dominate; they should be presented as integral to each other.
• •Narrate the "Original" Story: Subtly weave in the narrative of "The Original MyLouisette Bag." What makes it unique? What inspired its design and ethical stance? This builds brand distinction.
• •Address the Empowered Consumer: Write copy that speaks directly to a discerning, confident individual who values both aesthetics and ethics. The tone should be respectful, inspiring, and affirmative.
• •Align Text with Visuals: Ensure the language used is as clean, polished, and sophisticated as the website's visual design. Copy should be concise and impactful, avoiding overly casual or complex language that could dilute the luxury, minimalist feel.

Social Perception

The brand intends to be seen as a high-end, stylish, and responsible choice for consumers seeking luxury accessories that align with vegan and ethical principles.

Copy Examples

• •Website Banner: MyLouisette: Elegance. Ethics. Empowerment. Discover The Original.
• •Instagram Caption: Define your style, honor your values. The Original MyLouisette Bag – luxury crafted consciously, for the woman who carries her world with grace and purpose. #MyLouisette #VeganLuxury #EthicalStyle #ConsciousChic
• •Product Page Intro: More than an accessory, it's a choice. The MyLouisette Bag blends timeless sophistication with a commitment to ethical, vegan craftsmanship, offering enduring style for the modern pioneer.
• •Email Subject: Discover the MyLouisette Bag: Luxury That Speaks Volumes. Email Preview Text: Crafted for the conscious woman. Experience the unique blend of chic design and ethical principles.
• •About Us Snippet: At MyLouisette, we believe true luxury is thoughtful. It's in the impeccable vegan materials, the considered design, and the power of a purchase that reflects both your style and your spirit. We are dedicated to empowering women, one beautiful, ethical bag at a time.