Brand Tone

aspirational, confident, and eco-conscious

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Comfort
• •Body Positivity & Confidence
• •Accessibility

Best Practices

• •Lead with the Feeling: Start copy by evoking the feeling of confidence, freedom, or comfort that the swimwear provides. Use descriptive words like "soft," "confident," and "glamorous."
• •Always Weave in Sustainability: Connect the product back to the core value of sustainability in a natural way. Phrases like "Made from recycled ocean waste" or "Eco-friendly never looked so good" reinforce the brand mission.
• •Use Empowering Language: Frame the product as a tool for self-confidence. Focus on "figure-flattering fits" and "accentuating your curves" rather than on changing one's body.
• •Keep it Positive and Aspirational: Maintain an upbeat, sunny, and inspiring tone. The language should reflect the feeling of a perfect beach day.
• •Speak Directly to the Community: Use inclusive language ("Join the mylo swim family!"). Encourage feedback and interaction, making customers feel like part of a shared movement toward sustainability and body positivity.

Social Perception

Mylo Swim is perceived as a trustworthy and high-quality brand that delivers on its promises. Customers view products as premium, comfortable, and true to fit, making them feel confident. The public and media recognize Mylo Swim as a leader in sustainable fashion, praised for its use of recycled materials and commitment to environmental positivity, seen as both stylish and conscientious.

Copy Examples

• •That sun-on-your-skin, sand-in-your-toes, feeling-good-in-your-bikini kind of freedom. Our suits are made from recycled ocean plastics, so you can feel as good about your swimwear as you do in it. #MyloSwim #SustainableStyle
• •Confidence Is Timeless. So Is Our Swimwear. | Shop Sustainable Suits Designed to Last.
• •That buttery soft feeling you love is back in stock.
• •Find Your Perfect Fit. Designed for every curve, made for every adventure. Mylo Swim offers figure-flattering, sustainable swimwear crafted from ultra-soft recycled fabrics. Shop now and get free shipping on orders over $140!
• •The feeling when your new bikini is cute AND eco-friendly. Style that doesn’t cost the earth. Literally. ♻️☀️ #SustainableSwimwear #BikiniSeason #MyloSwim