Brand Tone

aspirational, convenient, and knowledgeable

Brand Values

• •Quality and Curation
• •Convenience
• •Sustainability
• •Customer-Centricity
• •Lifestyle Enhancement

Best Practices

• •Use Aspirational and Evocative Language: Frame products not just by their features, but by the experience they provide. Use words like "elevate," "discover," "curated," and "ritual" to connect with the customer's lifestyle aspirations.
• •Highlight Convenience and Value: Always bring the message back to how Mylkables makes the customer's life easier and more affordable. Emphasize "delivery to your doorstep," "bulk savings," and being a "one-stop-shop."
• •Maintain a Clean and Premium Aesthetic: Ensure copy is as clean and uncluttered as the brand's visual identity. Use short, scannable sentences and clear calls to action.
• •Educate and Inspire: Use copy to share knowledge about the benefits of different milks or new ways to use them. This reinforces the brand's position as a knowledgeable curator, not just a retailer.
• •Foster a Sense of Community: Encourage user-generated content and interaction by asking questions in social media captions. Share customer testimonials and photos to build social proof and make the brand feel more personal and connected.

Social Perception

reliable and convenient one-stop-shop

Copy Examples

• •Your Daily Ritual, Elevated. Australia's finest selection of plant-based milks, curated for your cup. Delivered to your door. Shop the Collection
• •That first sip of morning coffee just hits different. Especially when it’s perfectly crafted with the creamiest oat milk. We’re here to make every morning a great morning. What’s in your cup today? #Mylkables #OatMilk #CoffeePerfection #PlantBased
• •Tired of the supermarket run? Your favourite milks are here.
• •Never Run Out of Your Favourite Milk Again. From MILKLAB to Oatly, get Australia's best alternative milks delivered to your home or office. Save time and money with our multi-box deals. Your perfect brew is just a click away. Shop Now & Save
• •Discover Your New Favourite: Pistachio Barista Blend. Ready to transform your lattes and smoothies? This Pistachio Barista Blend offers a rich, nutty flavour and a silky-smooth texture that froths like a dream. Carefully selected for its quality and sustainable farming, it's the perfect way to add a touch of luxury to your daily routine. Taste the future of milk.