Brand Tone

Spiritual & Mystical, Nurturing & Supportive, Handcrafted & Authentic, Positive & Uplifting

Brand Values

• •Holistic Well-being
• •Natural & Ethical Sourcing
• •Intention & Purpose
• •Love & Light
• •Customer Sanctuary
• •Handcrafted Quality

Best Practices

• •Embrace Mystical & Intentional Language: Consistently use words that evoke spirituality, healing, energy, and purpose (e.g., infuse, align, vibration, sacred, manifest, cleanse, illuminate).
• •Highlight how the products can be a supportive tool on their journey.
• •Highlight Handcrafted and Natural: Reinforce the authenticity and care put into each product by mentioning hand-poured, small batch, ethically sourced, and natural ingredients where applicable.
• •Maintain a Positive & Uplifting Voice: Even when addressing challenges (like stress or negativity), focus on the positive solutions and uplifting outcomes the products can facilitate.
• •Create a Consistent Narrative Across Platforms: Ensure that the language and values expressed on the website, Etsy, any future social media, and in customer communications all align with the core spiritual and nurturing identity of Energy Wicks.

Social Perception

Positive Customer Experiences, Trusted for Quality & Intent

Copy Examples

• •Infuse your space with our crystal-infused soy candles, handcrafted to bring healing and positive energy into your life.
• •Create a sanctuary of tranquility and well-being with our prayer candles, mindfully created with intention and purpose.
• •Experience the serene glow and harmonious balance of our room sprays, designed to raise your vibration and illuminate your life.
• •Cleanse your aura and embrace spiritual growth with our smudging kits, ethically sourced and handcrafted in our small workshop.
• •Elevate your self-care ritual with our crystal-infused candles. Shop Now. Learn More. #SacredSpace #EnergyCleansing #MindfulMoments #CrystalCandles #SelfCareSunday