Brand Tone

Elegant, trustworthy, quality-focused, family-centric, and design-conscious.

Brand Values

• •Safety
• •Quality & Durability
• •Aesthetics & Design
• •Child Development
• •Family-Centric
• •Sustainability

Best Practices

• •Use reassuring language that speaks to a parent's desire to provide the best for their child (e.g., 'non-toxic,' 'gentle,' 'secure,' 'peace of mind').
• •Use descriptive words that appeal to a design-conscious parent (e.g., 'chic,' 'serene,' 'harmonious,' 'understated elegance,' 'complements your decor').
• •Emphasize quality and durability to build trust and justify the premium nature of the brand (e.g., 'crafted for longevity,' 'premium materials,' 'investment in comfort').
• •Avoid jargon and clearly explain the benefits and features, especially regarding safety and materials.
• •Maintain a consistent tone across all communications, reflecting elegance, trustworthiness, and a focus on family and child well-being.

Social Perception

Customers generally praise the quality, design, and softness of the playmats. The stylish, non-intrusive designs were a significant selling point for parents wanting to maintain an adult aesthetic in their living spaces.

Copy Examples

• •Our playmats offer a gentle, inspiring canvas for every stage of childhood, thoughtfully designed to be as kind to the planet as they are to your little ones.
• •Experience the perfect blend of safety and style with our non-toxic playmats, designed to complement your home decor.
• •Crafted for longevity using premium materials, our playmats are an investment in your child's comfort and development.
• •Create a serene and harmonious space for your little ones to play and grow with our elegantly designed playmats.
• •Give your family the peace of mind they deserve with our playmats that meet strict European safety standards.