Brand Tone

personal, delicate, and inspiring

Brand Values

• •Artisanal Craftsmanship
• •Authenticity and Personality
• •Celebration of Femininity
• •Connection to Nature

Best Practices

• •Always Write in the First Person: Maintain the personal connection by using "I" and "my" when communicating from the brand. This reinforces that there is a real person—Laetitia—behind the creations.
• •Incorporate Storytelling: Don't just sell a product; sell the story behind it. Share the inspiration for a collection, the process of its creation, or the meaning behind a specific design.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses and emotions. Words like "delicate," "whispers," "sun-kissed," "glowing," and "treasure" align with the brand's delicate and inspiring tone.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the tone of the copy is always reflected in the visuals. The soft, natural, and personal style of the photography should be matched by equally gentle, authentic, and personal written content.
• •Engage with the Community Authentically: When responding to comments and messages, maintain the brand's warm and personal tone. Address customers by name, answer questions thoughtfully, and express gratitude to foster a strong sense of community.

Social Perception

The public and customer perception of Mylittlefingersbylaetitia appears to be overwhelmingly positive, albeit within a niche community. Customers on social media express admiration for the beauty and quality of the jewelry. The comments sections are filled with positive feedback, compliments on the designs, and inquiries about purchases, indicating an engaged and loyal customer base. The brand is perceived as a high-quality, local, and trustworthy creator of unique jewelry. The direct interaction from the creator on social media posts further solidifies this perception of a personal and caring brand.

Copy Examples

• •Whispers of the island, woven into gold. Our new collection, 'Éclat Naturel,' has arrived. Each piece is a tribute to the sun-drenched shores and wild flora of our home, handcrafted with love by my little fingers. Discover the story behind each creation. Link in bio.
• •More than just a necklace, it’s a feeling. The delicate touch of the 'Cauri' piece against your skin, a small treasure to carry with you always. Lovingly handmade to be a part of your story.
• •(Video showing hands working on a piece of jewelry) "The magic is in the details. A little glimpse into how your favorite pieces come to life. Each one holds a little piece of my heart. ❤️ - Laetitia"
• •Tired of mass-produced jewelry? Embrace the unique. At Mylittlefingersbylaetitia, every bracelet, necklace, and earring is handcrafted on the beautiful Réunion Island. Wear a piece of art that is as unique as you are. Shop our collections today.
• •A little sparkle, made just for you. Hello [Customer Name], I believe that jewelry should be as personal as a memory. That's why I pour my passion into every piece I create. As a thank you for being part of this beautiful community, here is a special something to help you find your next treasure. Enjoy 15% off your next order with code: MERCI15.