Brand Tone

welcoming, sincere, and community-focused

Brand Values

• •Community
• •Wholesomeness and Quality
• •Affordability
• •Passion for Reading
• •Hospitality

Best Practices

• •Always prioritize community: Frame communications around shared space and local connection, using words like "neighbor," "community," "hometown," and "family."
• •Maintain a personal and sincere voice: Write as if speaking to a friend, using phrases like "We believe," "We're passionate about," and direct, heartfelt statements to reinforce authenticity.
• •Emphasize the experience, not just the product: Highlight the cozy atmosphere—the coffee, reading room, and friendly chat—in addition to showcasing books, to differentiate from online retailers.
• •Uphold the "wholesome" value subtly: Focus on "family-friendly," "timeless stories," and "quality selections" in copy to communicate values without being preachy or exclusionary.
• •Be consistently welcoming and gracious: End communications with warm closings, mirroring the friendly sentiment of phrases like "Have a blessed day!" across all platforms.

Social Perception

Positive and limited, growing primarily through initial publicity and word-of-mouth. Perceived as a welcome, affordable, and cozy community addition, and an authentic, grassroots enterprise that grew from a hobby.

Copy Examples

• •More than a bookstore, it's a new chapter for our community. Come find your next great read, share a coffee with a neighbor, and make yourself at home. Your story starts here.
• •From timeless classics to wholesome stories for the whole family, My Library Shelf Bookstore is your new hometown hub for affordable books. Started from a love of reading, built for our community. Visit us at 5474 N. Coleman Road and find a treasure for your shelf.
• •The best stories are the ones we share. Refer a friend to My Library Shelf and you both get a special thank you. Because good books, like good friends, are meant to be shared.
• •It all started with a simple hobby and a belief in the power of a good book. Today, we're honored to share our passion with you. What story has influenced your life? Share with us in the comments! #MyLibraryShelf #CommunityReads
• •Hello neighbor! Settle in with a great book this season. Our shelves are filled with quality, hand-picked stories for every member of your family. Stop by, grab a warm drink from our coffee bar, and rediscover the joy of reading in a place that feels like home.