Brand Tone

Empowering & Inspiring, Relatable & Authentic, Solution-Oriented & Confident, Elegant & Stylish, Community-Focused

Brand Values

• •Quality & Functionality
• •Versatility
• •Empowerment of Women
• •Minimalism
• •Customer-Centricity
• •Social Commitment (emerging)

Best Practices

• •Embrace the Founder's Voice: Continuously draw inspiration from Hanna's relatable story and her mission to solve a real problem for women. This authenticity is key.
• •Focus on "By Women, For Women": Ensure all copy speaks directly to the female audience, understanding their needs and aspirations for activewear that is both functional and stylish.
• •Highlight "Elegance in Sport": Balance the technical benefits (non-transparent, second skin) with the aesthetic appeal and versatility of the clothing, reinforcing that it’s for more than just the gym.
• •Reinforce Core Values: Regularly weave in themes of empowerment, strength, quality, and comfort. Use the "La Gota" symbolism to connect with the idea of effort and commitment.
• •Be Solution-Oriented and Confident: Position MyLibi as the answer to common activewear frustrations. Use clear, direct language that conveys the quality and thought put into the products.

Social Perception

Positive Customer Feedback, Effective Solution, Stylish and Versatile, Growing Community, Influencer/User Mentions

Copy Examples

• •Headline: End the Search. Your Perfect Leggings Are Here. Body: Tired of see-through fabrics and slipping waistbands? MyLibi was born from that same frustration. We craft activewear that moves with you, feels like a second skin, and empowers you to conquer your day, in style. Effortless elegance, unmatched comfort. That's the MyLibi promise.
• •Social Media Post: Strong. Real. Independent. And now, incredibly comfortable. Our 'La Gota' collection is more than just activewear; it's a celebration of your strength and commitment. Discover the MyLibi difference. #MyLibiWomen #EleganceInSport #SecondSkinComfort
• •Product Description (for Netis Legging): Meet the Netis Legging – where flawless fit meets everyday versatility. Designed by women, for women, this is the legging you've been dreaming of. Opaque, odor-resistant, and with a 'second skin' feel, it’s ready for your toughest workout or your busiest day. Elevate your essentials.
• •Email Subject: From Frustration to Your Favorite Fit: The MyLibi Story Body: Hanna, our founder, knew the struggle. That's why MyLibi exists: to bring you activewear that’s as versatile and dynamic as you are. Experience the confidence of clothing designed to perform and flatter, from the gym to your daily life. Less searching, more living.
• •Ad Copy: MyLibi: Wear Your Confidence. Our minimalist designs and premium fabrics offer the perfect blend of sporty elegance and everyday comfort. Because you shouldn't have to choose. Feel beautiful, feel powerful, feel MyLibi.