Brand Tone

Sophisticated & Refined, Understated & Confident, Mindful & Considered, Approachable Luxury

Brand Values

• •Quality Craftsmanship
• •Timelessness & Durability
• •American Made
• •Understated Elegance
• •Conscious Consumption (emerging)

Best Practices

• •Prioritize "Show, Don't Just Tell": Instead of merely stating "high quality," describe the specific attributes that make it so (e.g., "extra-long fibers of Supima Cotton for unparalleled softness and durability").
• •Emphasize Craftsmanship and Origin: Consistently weave in the "hand-crafted in Los Angeles" and "U.S. grown and knit" narrative to reinforce brand values and justify premium positioning.
• •Use Refined and Evocative Language: Opt for words that convey sophistication, comfort, and timelessness (e.g., "refined," "luxurious," "enduring," "effortless," "meticulous"). Avoid overly casual slang or overtly aggressive sales tactics.
• •Maintain a Confident, Understated Voice: Let the quality and design speak for themselves. The copy should feel assured and informative, not boastful or reliant on hype.
• •Ensure Visual and Textual Harmony: The clean, minimalist, and high-quality aesthetic of the visuals should be mirrored in concise, elegant, and well-structured copy. The message should feel cohesive across all platforms.

Social Perception

High-Quality Provider, Investment Pieces, Comfort and Style, Trustworthy

Copy Examples

• •Headline for a new collection: "Beyond Trend. Beyond Compare. Discover the new essentials, crafted for life."
• •Instagram caption for a Supima Cotton Tee: "The gentle embrace of pure Supima Cotton. Grown, spun, and knit in the USA, then hand-crafted in Los Angeles into your new favorite tee. Experience the difference dedication makes. #MylesPrice #MadeInLA #SupimaCotton #LuxuryEssentials"
• •Website banner about their philosophy: "Invest in enduring style. At Myles Price, we craft each piece with exceptional fabrics and meticulous detail, creating refined apparel you'll cherish for years to come."
• •Facebook post highlighting versatility: "From city mornings to relaxed evenings, our LuxRib Midi Skirt moves with you. Effortless sophistication, designed for every facet of your life. #MylesPriceLA #UrbanRefinement #RelaxedSophistication #VersatileStyle"
• •Email subject line for a promotion (if any, or for new arrivals): "The Softness You Deserve: New Arrivals from Myles Price"