Brand Tone

Sentimental, charming, whimsical, friendly, and approachable, appealing to the emotional aspect of parenting and childhood. It avoids corporate language, favoring a personal and evocative tone.

Brand Values

• •Timelessness
• •Celebrating Childhood
• •Quality and Craftsmanship
• •Affordability

Best Practices

• •Use Evocative and Sentimental Language: Employ words like "charm," "whimsy," "timeless," "sweet," "treasure," and "adventure" to maintain the brand's established tone.
• •Focus on the "Why," Not Just the "What": Instead of just describing a bow, describe the moment it's for—the birthday party, the family photo, the everyday play. Connect the product to the experience of childhood.
• •Maintain a Warm and Personal Voice: Write as if you are a friendly, fellow parent. Use phrases like "We believe..." and "Yeah, we're a little sentimental..." to create a personal connection.
• •Incorporate "Timeless" and "Classic" as Keywords: Consistently use these words in product descriptions, ad copy, and social media to reinforce this core brand value.
• •Highlight "Handmade" and "Quality": When applicable, emphasize the craftsmanship behind the products to build trust and justify value. Mention soft, non-scratchy materials and durable construction, echoing positive customer reviews.

Social Perception

Overwhelmingly positive, with high customer satisfaction regarding product quality, durability, and timely shipping. Perceived as reliable, offering cute and adorable designs, and benefiting from its image as a small, family-owned American business.

Copy Examples

• •Whispers of spring in her hair. Our new collection of Timeless Bows is here, in the softest pastels to capture the sweet innocence of a perfect day. Classic, charming, and made to be treasured.
• •Every twirl tells a story. Let her fairytale adventures begin in a tutu as full of wonder as she is. #MyLello #ChildhoodMagic
• •Because every day is a special occasion. Add a little extra charm to her look with our handmade accessories. For a limited time, enjoy 20% off our most-loved styles.
• •A touch of vintage charm for your little blossom. This sweet and shabby flower headband is handcrafted with soft, delicate petals and a comfy, stretchy band, perfect for portraits, parties, or simply making a Tuesday feel magical.
• •From her first photo to her first pigtails, some moments are timeless. My Lello creates beautiful, classic hair accessories made to last through all of them. Discover durable, adorable, and gentle bows for your little one.