Brand Tone

empowering, elegant, and sophisticated

Brand Values

• •quality
• •elegance
• •female empowerment
• •customer satisfaction

Best Practices

• •Be Honest and Transparent: Acknowledge past failings. A public statement addressing customer concerns would be a powerful first step toward rebuilding trust. This includes being transparent about where products are made and realistic shipping times.
• •Align Actions with Words: The brand's tone must be supported by its actions. If you promise quality, deliver it. If you promise customer service, provide it. Any dissonance will further damage the brand's credibility.
• •Maintain a Consistent Voice: Whether on social media, the website, or in customer service interactions, the tone should be consistently empathetic, professional, and respectful. Create a brand voice guide for all employees and external partners.
• •Show, Don't Just Tell: Instead of simply stating a commitment to quality, show it. Use behind-the-scenes content, share details about materials and craftsmanship, and feature genuine customer testimonials (once positive experiences become more common).
• •Focus the Brand Identity: The brand should decide what it wants to be known for. Selling both modest fashion and electronic gadgets creates a confusing and unfocused identity. Specializing in one area would help in building a more coherent and trustworthy brand image.

Social Perception

predominantly negative, seen as unreliable with numerous unresolved issues; positive reviews for specific products are overshadowed by a volume of complaints across the broader product range.

Copy Examples

• •We're listening. We're improving. We're re-committing to the quality and elegance you deserve. Experience the new My Lebaz.
• •Elegance is in the details. That’s why every piece in our collection now undergoes a rigorous 5-point quality inspection. We're dedicated to delivering the beauty and durability you expect. #MyLebaz #QualityFirst #ModestFashion
• •Your confidence is our priority. Have a question or need assistance? Our customer care team is here for you with a new commitment to timely and helpful support. #CustomerFirst #MyLebaz
• •We know we haven't always lived up to our promise of elegance and quality. We're making significant changes to ensure we do. Here’s a 20% discount for you to experience the difference at the new My Lebaz.
• •Crafted from premium, breathable crepe, this abaya is designed for both comfort and style. We've listened to your feedback and have enhanced our stitching for a more durable and flawless finish. #MyLebazElegance