Brand Tone

Friendly and Approachable, Pet-Centric and Passionate, Community-Oriented, Helpful and Informative, Playful and Positive

Brand Values

• •Personalization and Individuality
• •Quality and Durability
• •Pet Well-being and Comfort
• •Customer Connection and Community
• •Joy and Love for Pets

Best Practices

• •Speak "Pet Lover" Fluently: Use language and references that resonate with pet owners (e.g., "zoomies," "fur baby," "paw-some"). Understand their joys, concerns, and the deep bond they share with their pets.
• •Emphasize "Unique" and "Personal": Continuously highlight the customization aspect. Words like "your," "their own," "custom-made," "one-of-a-kind," and "personalized" should be staples.
• •Keep it Positive and Upbeat: Focus on the joy, fun, and love associated with pet ownership. Even when addressing practical aspects like safety, frame it within a positive context of caring for their well-being.
• •Encourage Interaction and Sharing: Actively invite user-generated content, ask questions, and run polls. This reinforces the community value and provides social proof. Make your audience feel like part of the MyLeash family.
• •Be Visually Consistent with Your Words: Ensure the imagery used alongside your copy aligns with the friendly, pet-centric, and high-quality vibe you're conveying in your text. The words and pictures should tell the same happy story.

Social Perception

Positive: Customers generally seem pleased with the ability to personalize products for their pets, viewing MyLeash as a provider of unique and special items. Engaged Community: The active sharing of pet photos by customers indicates a positive connection with the brand and its products. Desirable Products: The visual appeal of customized leashes, collars, and tags resonates well with pet owners who want to showcase their pets' personalities. Trustworthy (Emerging): While not a global giant, the consistent presence, customer interactions, and user-generated content contribute to a perception of a legitimate and caring business.

Copy Examples

• •Instagram Post (Image: Dog happily on a walk with a custom MyLeash): Adventure a-waits! 🐾 Sunny skies and wagging tails are even better with a leash that's as unique as your furry best friend. What adventures are you and your pup planning this week? Share below! #MyLeashAdventures #CustomPetGear #HappyPup
• •Facebook Ad (Carousel showing different personalized collar designs): Give your pet the VIP treatment they deserve! ✨ From bold & bright to classic & chic, design a MyLeash collar that perfectly matches their personality. Durable, comfy, and uniquely theirs. Shop the collection now! [Link to website]
• •Website Product Description Snippet (for a personalized harness): No more boring walks! Our [Product Name] harness isn't just about safety and comfort; it's a statement! Add your pup's name and your number for peace of mind, all while they strut their stuff in style. Built for fun, designed for them.
• •Email Marketing Subject Line: 🐾 Spoil Your Furry Friend (They Deserve It!) - New Arrivals at MyLeash!
• •Tweet/Short Social Post: Your pet's name on their gear? Yes, please! 😍 MyLeash makes it easy to create custom leashes, collars & more. Show off your pet's unique style! #PersonalizedPets #MyLeash