Brand Tone

Passionate, Empowering, Accessible, Community-focused, Innovative, Supportive

Brand Values

• •Preservation and Promotion of Indian Languages & Literature
• •Accessibility to Knowledge and Culture
• •Empowerment of Creators
• •Community Building
• •Innovation in Publishing
• •Quality Content

Best Practices

• •Emphasize Community and Connection: Use inclusive language ("we," "us," "together"). Highlight stories of writers and readers. Frame MyLang as a shared space for literary enthusiasts.
• •Show, Don't Just Tell, Passion: Let the enthusiasm for Indian languages and literature shine through. Use evocative language that speaks to the cultural richness and emotional connection people have with their mother tongue.
• •Focus on Empowerment and Opportunity: Clearly communicate how MyLang benefits both creators (platform, monetization, reach) and consumers (access to diverse content, ease of use).
• •Maintain a Supportive and Accessible Voice: Especially in help sections, FAQs, and responses to feedback, use clear, simple language. Be encouraging and helpful, reflecting the desire to make literature accessible to all.
• •Highlight Innovation with Purpose: When talking about technology (apps, digital formats), always tie it back to the core mission of promoting literature and making it more accessible. The tech serves the cultural purpose.

Social Perception

Generally seen as a valuable initiative for promoting Kannada and other Indian languages. Users appreciate the collection of Kannada books and audiobooks. Growing User Base. Need for Improvement (App Experience). Supportive Customer Service (Emerging). Recognition for Excellence in Language Centric Innovation.

Copy Examples

• •Headline: Rediscover the Magic of Your Mother Tongue. Body: Dive into a universe of stories, poems, and knowledge, all in [Language, e.g., Kannada]. MyLang brings the heart of Indian literature to your fingertips. Explore, read, listen, and connect. #MyLang #IndianLiterature #[Language]Books
• •Headline: Your Story Deserves to Be Heard. MyLang Creators Empowers You. Body: Are you a writer or a storyteller? MyLang provides the platform to bring your words to life. Publish ebooks, create captivating audio, and reach thousands of eager readers and listeners. Let's build the future of Indian vernacular literature, together. #MyLangCreators #WriteInYourLanguage #StorytellersIndia
• •Headline: The Voices of India, Amplified. Body: Experience literature like never before with MyLang Audio. Immerse yourself in rich narratives, brought to life by talented narrators. From timeless classics to contemporary thrillers, find your next auditory adventure in [Language]. #MyLangAudio #AudiobooksIndia #ListenLocal
• •Headline: Bridging Generations Through Stories. Body: Introduce your children to the wonders of [Language] literature or explore contemporary works that resonate with you. MyLang is more than an app; it's a cultural journey for every generation. Download today and start exploring. #MyLangLegacy #IndianCulture #FamilyReading
• •Headline: More Than Just Books. It's a Movement. Body: At MyLang, we're passionately building a vibrant ecosystem for Indian languages. Join our community of readers, writers, and creators. Support the voices that tell our stories. #MyLangCommunity #VernacularLove #SupportIndianAuthors