Tono de Marca

sophisticated, sensual, and empowering

Valores de Marca

• •Uncompromising Quality
• •Expert Craftsmanship
• •Timeless & Wearable Design
• •Empowerment through Sensuality

Mejores Prácticas

• •Use Evocative, Sensory Language: Focus on how the product feels, not just how it looks. Use words like "whisper-soft," "decadent," "lightweight," and "sumptuous" to describe materials and the wearing experience.
• •Emphasize Craftsmanship and Origin: Consistently mention the "London design" heritage and the "meticulous craftsmanship." This reinforces the brand's luxury positioning and justifies the price point.
• •Maintain a Confident, Empowering Voice: Frame the narrative around the woman wearing the lingerie for herself. The copy should speak to her confidence, sophistication, and appreciation for quality, rather than focusing solely on seduction.
• •Prioritize Elegance Over Explicitness: Keep the tone sensual and alluring without being vulgar. The visuals and copy should suggest intimacy and confidence, aligning with the brand's sophisticated image.
• •Ensure Consistency Across All Channels: From product descriptions to social media captions and customer service emails, the sophisticated and refined tone must be uniform. Create a simple brand voice guide to ensure all team members communicate in a consistent manner.

Percepción Social

Generally positive concerning product quality, design, and luxurious feel, recognizing it as a high-end brand offering well-made pieces. However, some criticisms exist regarding customer service (slow returns, poor communication) and perceived lack of inclusivity in model representation. The 2018 relaunch also received mixed reactions from long-time fans who found new designs "safer."

Ejemplos de Copy

• •The feeling of pure silk against your skin is a secret worth keeping. Discover the art of everyday indulgence. #MylaLondon #SilkSleepwear #LuxuryForYou
• •Engineered for elegance and designed for comfort. Our [Product Name] bra features exquisite Leavers lace, meticulously crafted to provide a flawless silhouette and a whisper-soft feel. This isn't just lingerie; it's a daily ritual of self-appreciation.
• •Timeless Pieces, Modern Sensuality | Inside the New Collection
• •Crafted in London. Designed for the woman who defines her own elegance.
• •Inspiration for your intimate wardrobe. Delicate embroidery and timeless design come together to create lingerie that feels as beautiful as it looks.