Brand Tone

Inspirational, Confident, and Approachable

Brand Values

• •Comfort First
• •Quality Craftsmanship
• •Timeless Style
• •Adventure Ready
• •Sustainability & Social Responsibility

Best Practices

• •Lead with "Adventure and Comfort": Frame all copy around the core concepts of travel, journey, and comfort. Use active, inspiring language that invites customers to be part of an adventurous lifestyle.
• •Highlight Quality and Materials: Consistently mention the premium materials and craftsmanship. This justifies the price point and reinforces the brand’s value of quality.
• •Maintain an Approachable, Confident Voice: Write as a knowledgeable friend. Be confident in the product's benefits without using overly technical or exclusive language.
• •Integrate the "Giving Back" Message: Periodically include the partnership with the Ticket to Dream Foundation in marketing materials to strengthen the brand's social responsibility image and connect with consumers on a deeper level.
• •Use Visuals That Tell a Story: Ensure all imagery (on social media, ads, and the website) reflects the "journey" theme. Show the shoes in motion—on city streets, in nature, or during travel—to visually communicate the brand's core purpose.

Social Perception

The public perceives Mykos as a reliable and high-quality comfort footwear brand. Customers see it as an evolution of the trusted LâMO brand, now with a broader, more modern appeal. It is viewed as a go-to choice for travel and everyday wear, with consumers willing to invest in the products due to their blend of style, comfort, and durability. The charitable component also adds a layer of positive perception, portraying the brand as one that cares about more than just commerce.

Copy Examples

• •Your Journey Starts Here. From city streets to mountain trails, Mykos are crafted for every adventure. Experience the intersection of unparalleled comfort and timeless style.
• •(Image: A person wearing Mykos sneakers, looking at a departure board in an airport.) Caption: Ready for takeoff. Our travel-inspired footwear is designed with all-day comfort, so your only worry is whether to choose the window or the aisle. Where is your next adventure taking you? #Mykos #AdventureReady #ComfortInMotion
• •Don’t Choose Between Style and Comfort. Mykos delivers both. Our versatile footwear is engineered with premium materials and superior cushioning to support you on your daily journey. Shop the collection and feel the difference.
• •Product Name: The Voyager Sneaker Description: Meet your new essential travel companion. The Voyager sneaker combines a sleek, minimalist design with our signature Ortholite® foam footbed for maximum comfort. Crafted with sustainable materials, it’s the perfect, lightweight shoe for exploring a new city or just running your daily errands. Versatile, durable, and ready for anything.
• •Built for the Journey, Designed for You.