Brand Tone

Professional & Expert, Approachable & Inclusive, Passionate & Community-Oriented, Innovative & Practical

Brand Values

• •Quality: Commitment to high-quality materials and craftsmanship in their brushes and accessories.
• •Functionality & Design: Products are designed by a makeup artist for practical use, focusing on efficiency and organization.
• •Affordability: Providing professional-grade tools at a reasonable price point.
• •Community Focus: Building a brand that serves and listens to the makeup artist and makeup lover community.
• •Expertise & Education: Leveraging James Molloy's extensive industry experience to create superior products and share knowledge.

Best Practices

• •Speak from Experience: Leverage James Molloy’s professional background. Use phrases like "As artists, we know..." or "Designed from real-world experience..." to build credibility.
• •Highlight Quality & Craftsmanship: Consistently mention the superior materials and meticulous design process (e.g., "hand-crafted," "7-layer lacquered handles," "heavy-duty PVC").
• •Focus on Solutions & Benefits: Emphasize how the products solve problems for makeup artists and enthusiasts (e.g., "effortless organization," "flawless application," "protect your kit," "streamline your workflow").
• •Foster Community & Inclusivity: Use inviting language that speaks to both seasoned professionals and passionate makeup lovers. Encourage interaction and feedback.
• •Maintain a Balance of Professionalism and Passion: While the tone should be expert, let the genuine love for makeup artistry shine through. Use enthusiastic and inspiring language where appropriate, especially on social media.

Social Perception

Highly Respected by Professionals, Trusted & Reliable, Innovative, Good Value, Supportive

Copy Examples

• •Headline: Designed by Artists, For Your Artistry. Body: Experience the difference precision tools make. MYKITCO.™ delivers expertly crafted brushes and intelligent storage, born from 20 years of professional makeup artistry. Elevate your kit, perfect your craft.
• •Headline: Your Kit, Organized. Your Workflow, Revolutionized. Body: Stop searching, start creating. Our iconic Brush Buddies and thoughtfully designed accessories bring order to your setup, so you can focus on what truly matters – the makeup.
• •Headline: Pro Quality That Doesn't Break the Bank. Body: James Molloy founded MYKITCO.™ to bridge the gap: exceptional, industry-approved tools that empower every makeup lover and professional, without the premium price tag.
• •Headline: Join the MYKITCO.™ Community: Where Passion Meets Precision. Body: More than just tools, we're a collective of artists and enthusiasts dedicated to the art of makeup. Discover why the pros trust MYKITCO.™ for quality, innovation, and unwavering support.
• •Headline: The Details Make the Design. The Design Makes the Difference. Body: From perfectly weighted handles to ultra-durable ferrules and fibres chosen for flawless application, every MYKITCO.™ product is a testament to our obsession with quality and the practical needs of a working artist.