Brand Tone

Empowering & Affirming, Authentic & Relatable, Helpful & Informative, Friendly & Approachable, Passionate

Brand Values

• •Effectiveness & Quality
• •Sustainability & Ethical Practices
• •Inclusivity
• •Customer-Centricity
• •Simplicity/Transparency
• •Integrity
• •Passion & Caring

Best Practices

• •Always Lead with Empowerment: Frame product benefits around celebrating and enhancing natural hair, rather than fixing perceived flaws. Use language that uplifts and affirms.
• •Keep it Real and Relatable: Use clear, straightforward language. Avoid overly technical jargon. Incorporate customer experiences and testimonials to build authenticity.
• •Highlight Natural Ingredients & Sustainability: Consistently mention the natural components of the products and the brand's commitment to ethical and sustainable practices. This reinforces core values.
• •Focus on Solutions and Benefits: Clearly explain how the products address common natural hair challenges (e.g., edge definition, moisture retention, scalp health) and the positive outcomes users can expect.
• •Foster Community and Share Stories: Encourage user-generated content and feature customer stories and styles. Use inclusive language that speaks to a diverse audience within the natural hair community.

Social Perception

Trusted & Effective, High Quality & Natural, Community-Focused, Empowering, Good Value, Responsive

Copy Examples

• •Your Kinks. Your Coils. Your Crown. Our products love them as they are.
• •Nourish from root to tip. Our Ooh Right There Hair & Scalp Oil blends [Main Ingredient 1] and [Main Ingredient 2] to soothe your scalp and give your coils the love they deserve. Real ingredients, real results. Say goodbye to dryness, hello to shine!
• •Spotted! ✨ @[UserTag] is rocking those flawless edges thanks to our [Product Name] Edge Control! We LOVE seeing how you style your kinks and coils. Tag us in your looks for a chance to be featured! #MyKinksAndCoils #NaturalHairJourney #EdgeControlThatWorks
• •Unlock Your Coils' Best Life | Natural Care Inside
• •Healthy Hair is Good Hair. Sustainable products that *actually* work. Shop the collection.