Tono de Marca

Enthusiast-driven, Passionate, Community-focused, Value-oriented, Accessible, Informative, Innovative, Approachable, and Responsive

Valores de Marca

• •Passion for Customization
• •Community Building
• •Quality and Value
• •Innovation and Design
• •Customer Enablement

Mejores Prácticas

• •Prioritize Transparency, Especially with Group Buys: Given the recent issues, clear, proactive, and honest communication about production status, delays, and any potential problems is paramount. Rebuilding trust requires extreme transparency.
• •Re-engage with the Community Authentically: Address the recent concerns head-on where appropriate (e.g., on Discord, Reddit if a presence is maintained). Actively solicit and respond to feedback, demonstrating that the brand listens and values its customers, as they aimed to do previously.
• •Spotlight User Creations and Stories: Continue to leverage user-generated content. Sharing customer builds and testimonials reinforces the community aspect and showcases the creative potential of the products, aligning with the "build your dream keyboard" value.
• •Maintain an Enthusiast Voice: Copy should consistently reflect genuine passion for the hobby. Use terminology understood by the community, share excitement about new designs/tech, and avoid overly corporate jargon. The "by enthusiasts, for enthusiasts" feeling is key.
• •Ensure Consistency Across All Channels: The tone used on the website (product descriptions, "About Us"), social media posts, and any customer service interactions should be aligned. If aiming for helpful and passionate, this must be reflected everywhere, especially in direct customer communications which seem to be a major pain point currently.

Percepción Social

Historically Positive (Product-wise), Mixed to Negative (Recent Service/Fulfillment), Enthusiast Hub, Dependent on Group Buy Model

Ejemplos de Copy

• •Headline: Your Dream Keyboard Awaits. Quality Kits, Endless Customization. Body: At MyKeyclub, we're passionate about the perfect build. Dive into our world of high-quality, budget-friendly keyboard kits and components. Let's build something amazing together! #MyKeyBuilds #CustomKeyboard
• •Headline: Unlock Your Setup's Potential. The MKC Series – Premium Feel, Accessible Price. Body: Why settle for stock? The MKC series offers full CNC aluminum cases, versatile mounting options, and the freedom to create a keyboard that’s uniquely yours. Join the club and elevate your typing experience.
• •Headline: From Our Community to Yours: The JRIS Line. Body: Born from enthusiast passion and community feedback, the JRIS series delivers a refined custom experience. Discover the difference quality design and materials can make. What will you create? #JRISKeyboard #KeyboardCommunity
• •Headline: New Keycaps Just Dropped! Colors and Profiles to Make Your Build Pop. Body: Your keyboard is an extension of you. Express yourself with our latest collection of PBT and ABS keycaps. Vibrant colors, crisp legends, and the durability you demand. Shop now and find your perfect set!
• •Headline: More Than Just Parts – It's a Passion. Join the MyKeyclub Journey. Body: We started as enthusiasts, just like you. Our mission? To share the joy of custom mechanical keyboards with the world. Explore our kits, join our Discord, and let's geek out together! #MechanicalKeyboards #DIYKeyboard