Tono de Marca

Nostalgic & Whimsical, Friendly & Approachable, Creative & Empowering, Conscious & Passionate, Joyful & Playful

Valores de Marca

• •Sustainability & Ethical Practices
• •Creativity & Self-Expression
• •Inclusivity & Accessibility
• •Nostalgia & Timelessness
• •Handmade & Quality Craftsmanship
• •Community

Mejores Prácticas

• •Embrace Storytelling: Weave narratives around nostalgia, memories, and the joy of creation. Share the "hours of love" and inspiration behind designs.
• •Use Warm, Evocative Language: Words like "cherish," "fond memories," "barefoot walks," "laughter," "magic," "dream," "sunshine" help create the desired whimsical and nostalgic feel.
• •Highlight Ethical & Sustainable Aspects Authentically: Don't just state it; explain *how* (e.g., "made here in NZ by talented seamstresses paid well above minimum wage," "natural fibres," "recycled materials"). Keep the tone hopeful and passionate, not preachy.
• •Foster a Sense of Community & Empowerment: Address the audience directly ("your own wardrobe," "make it uniquely yours"). Encourage interaction, sharing of "me-made" items, and celebrate the creative process.
• •Maintain Visual & Verbal Cohesion: Ensure the language used in copy complements the brand's visual aesthetic (colorful, vintage, handmade). Use emojis and hashtags that align with the playful, creative, and conscious vibe (e.g., ✨, ✂️, ☀️, #EthicalFashion, #SewingCommunity, #VintageStyle).

Percepción Social

Loved by Sewists & DIY Enthusiasts, Ethically Minded Consumers, Admirers of Vintage & Retro Styles, Supportive of Small, Passion-Driven Businesses. The brand is perceived as authentic, creative, and committed to its values. The option to rent garments also positions them as a practical choice for special occasions for those who may not want to purchase outright.

Ejemplos de Copy

• •Instagram Post (Image: A sun-drenched photo of someone twirling in a My Keeper dress): Float back to golden days and sun-kissed memories. ✨ Our 70s-inspired [Dress Name] is more than just a dress; it's a feeling. Handmade with love and nostalgic fabrics, ready for your barefoot adventures and laughter-filled nights. Want to make your own magic? The pattern is waiting for you! #MyKeeper #VintageVibes #EthicalFashion #SewYourOwnStory #NostalgicStyle
• •Website Banner (Homepage): My Keeper: Wearable charms, ethically made. ✨ Fall in love with 70s-inspired pieces designed to be cherished, rented for a moment, or lovingly sewn by you. Consciously crafted, playfully worn. #MyKeeperMagic #SustainableStyleNZ
• •TikTok Video Caption (Video: Quick tutorial snippet of a sewing pattern): Unleash your inner creator! ✂️ Our [Pattern Name] is perfect for bringing a touch of 70s nostalgia to your wardrobe. Easy-to-follow, size-inclusive, and oh-so-rewarding. Stitch your story with us! #SewingTikTok #MyKeeperPatterns #DIYFashion #SlowFashionMovement #NZMade
• •Email Newsletter Snippet (Subject: Stitch, Wear, Love: New Nostalgia Inside!) Hey Dreamer, remember that feeling of a perfect vintage find? We bottle that magic into every My Keeper piece and pattern. This month, we're all about [New Fabric/Pattern Name], inspired by hazy summer evenings and the freedom of the 70s. Consciously created, because style and kindness should always go hand-in-hand. Explore the collection or grab the pattern and make it uniquely yours. #MyKeeper #WearableCharms #EthicallyMade
• •Product Description (for a rental dress): Borrow a piece of sunshine for your next special occasion! ☀️ Our [Dress Name] is a handmade dream, crafted from nostalgic patchwork fabric that tells a story of carefree days. Perfect for weddings, parties, or whenever you want to feel like a 70s icon. Rent the magic, make unforgettable memories. #MyKeeperRentals #VintageInspired #SustainableCelebration #NZFashion