Brand Tone

Caring and Personal, Authentic and Trustworthy, Educational and Passionate, Gentle and Nurturing, Approachable and Friendly

Brand Values

• •Authenticity: Providing genuine Korean beauty products and sharing the true K-Beauty culture.
• •Quality & Efficacy: Selecting high-quality, effective skincare, often natural, vegan, or organic.
• •Customer Well-being: Promoting self-care, skin health, and a sense of inner harmony through their products and philosophy.
• •Personal Connection: Valuing direct and thoughtful interaction with customers.
• •Ethical Practices: Emphasizing cruelty-free products and eco-responsible initiatives like supporting Reforest'ACTION.
• •Sharing & Education: A desire to share the benefits and knowledge of Korean skincare rituals.

Best Practices

• •Embrace the Founder's Voice: Continuously draw inspiration from Hyun-Hee's personal story and passion for sharing K-Beauty rituals; let this authenticity shine through.
• •Prioritize "Caring" and "Gentle" Language: Use words that evoke nurturing, kindness, and well-being, aligning with the products' nature and the brand's philosophy.
• •Educate with Passion, Not Just Facts: When describing products or K-Beauty practices, share the "why" and the cultural context, not just the "what." Make it an inviting discovery.
• •Maintain a Personal Touch (Even in Scaled Communication): While not every interaction can be a handwritten note, strive for warmth, personalization (e.g., using names in emails), and a friendly, approachable manner in all copy.
• •Consistently Highlight Core Values: Weave in mentions of natural ingredients, ethical sourcing (vegan, cruelty-free), authenticity, and the eco-responsible commitment where relevant and natural.

Social Perception

Highly Positive Customer Sentiment, Trusted Source for K-Beauty, Personal Touch Appreciated, Associated with Self-Care and Discovery, B2B Partner

Copy Examples

• •Instagram Post (Image: Beautifully packaged My-Kare order with a handwritten note visible): "More than just skincare, it's a moment for you. ✨ Each My-Kare package is sent with a personal touch, hoping to bring a little piece of Korean well-being straight to your doorstep. What K-Beauty ritual are you cherishing today? #MyKare #KoreanSkincare #SelfCareJourney #AuthenticBeauty #KBeautyLove"
• •Facebook Ad (Targeting users interested in natural skincare): "Tired of harsh chemicals? Discover the gentle power of Korean nature with My-Kare. We carefully select effective, authentic K-Beauty, with a heart for vegan, organic, and cruelty-free formulas. Your skin deserves the best. Explore our curated collection: [Link to Website] #MyKareNatural #CleanBeauty #KoreanCosmetics #EthicalSkincare"
• •Website Banner (Homepage): "My-Kare: Your personal gateway to authentic Korean skincare. Rediscover your skin's harmony with products rooted in nature and shared with love. Founded on a passion for genuine K-Beauty rituals. #Wellbeing #KBeautyCommunity #RealResults"
• •TikTok Video Script (Short, engaging video showing a simple skincare step with a My-Kare product): (Upbeat, gentle music) Voiceover: Unlock your glow, one gentle step at a time! ✨ Our [Product Name] is packed with [Key Ingredient] to soothe and hydrate. Authentic K-Beauty, always kind to your skin. Tap to discover! #MyKareRoutine #KBeautyTips #NaturalGlow #CrueltyFreeBeauty"
• •Email to Newsletter Subscribers (Focus on a new product or brand story): Subject: A Little Piece of Seoul, Crafted for You ✨ Hi [Customer Name], At My-Kare, we believe skincare is a journey of self-love, inspired by the beautiful traditions of Korea. Our founder, Hyun-Hee, started My-Kare to share that very essence – the joy of a nurturing ritual, the confidence of healthy skin. [Link to "Who Are We" Page] That's why we're so excited to introduce [New Product Name], a blend of [Key Benefits/Ingredients], staying true to our promise of authentic, gentle, and effective K-Beauty. Discover it here: [Link to Product] With care, The My-Kare Team #MyKoreanCare #SharedWellbeing"