Brand Tone

Empathetic & Supportive, Innovative & Solution-Oriented, Positive & Empowering, Eco-conscious & Responsible, Approachable & Relatable, Feminine & Inclusive

Brand Values

• •Well-being & Comfort
• •Innovation & Practicality
• •Freedom & Confidence
• •Sustainability & Eco-Friendliness
• •Health & Body Positivity
• •Community & Support

Best Practices

• •Always Lead with Empathy: Start by acknowledging and validating the experiences and feelings of your audience regarding menstruation. Use "we understand" or "we get it" language.
• •Focus on Solutions and Empowerment: Clearly articulate how the product solves a problem and how it helps women feel more confident, free, and comfortable. Avoid fear-mongering; instead, focus on positive outcomes.
• •Maintain a Positive and Supportive Voice: Even when discussing potential discomforts, frame the message around solutions and the positive impact of the product. Use uplifting and encouraging language.
• •Highlight Innovation with Clarity: Explain the unique features (like detachable refills) in a simple, benefit-driven way. Emphasize the "why" behind the innovation – convenience, hygiene, freedom.
• •Weave in Eco-Consciousness Naturally: Remind the audience of the sustainable benefits as an integral part of the product's value, reinforcing the brand's commitment to responsible practices.

Social Perception

Positive & Appreciative, Trustworthy & Effective, Eco-Friendly Champion, Problem-Solver, Empowering for Women

Copy Examples

• •Headline: Your Period, Your Rules. Unstoppable Comfort, All Day Long. Body: Tired of period interruptions? Our innovative detachable menstrual underwear lets you change in seconds, anywhere. Stay fresh, confident, and eco-friendly. Because nothing should hold you back. #MyJoyFreedom
• •Instagram Post: (Image: A woman smiling and active outdoors) Caption: Embrace every day with MyJoy. Our super-comfy, leak-proof period underwear with easy-to-change refills means you can live life to the fullest, no matter the time of month. Feel good, do good for the planet. What brings you joy today? ✨ #MyJoyParis #PeriodPositive #EcoFriendlyPeriod
• •Product Description Snippet: Designed by a woman, for women. We get it. That's why MyJoy is all about giving you back your comfort and peace of mind. Our unique clip-on refill system is a little revolution for your routine. Soft, breathable, and oh-so-reliable. #FeminineWellness #InnovationForHer
• •Email Subject Line: Finally! Period Protection That Keeps Up With YOU. Email Body Excerpt: At MyJoy Paris, we believe your period shouldn't dictate your day. That's why we created our game-changing menstrual underwear. Experience the freedom of quick changes and lasting comfort. Join the MyJoy family and rediscover your serenity. [Link to Shop] #PeriodCareRedefined #ComfortAndConfidence
• •Blog Post Title Idea: 5 Ways MyJoy Paris is Changing the Conversation Around Periods (and the Planet!) Intro Snippet: Let's talk periods – openly, honestly, and with a focus on well-being. At MyJoy, we're passionate about creating solutions that not only make your life easier but also care for our world. Discover how our innovative menstrual underwear is empowering women and promoting a greener future... #SustainableMenstruation #EmpoweredWomen