Brand Tone

Nurturing & Empowering, Educational & Informative, Sophisticated & Premium, Holistic & Mindful, Clean & Conscious

Brand Values

• •Quality & Efficacy
• •Self-Care & Well-being
• •Harmony with Nature & Sustainability
• •Tradition & Innovation
• •Empowerment & Inclusivity
• •Transparency
• •Customer-Centricity

Best Practices

• •Emphasize 'Ritual' and 'Mindfulness': Frame product use not just as a routine, but as a mindful ritual that promotes well-being and self-connection. Use words like 'nurture,' 'rejuvenate,' 'reflect,' 'harmony,' and 'serenity.'
• •Highlight Japanese Heritage and Craftsmanship: Consistently reference the Japanese origin, the meticulous attention to detail, and the blend of tradition with innovation. Use phrases like 'Made in Japan with love,' 'ancient rituals,' 'modern science.'
• •Focus on Natural, Clean, and Eco-Friendly Aspects: Always bring attention to the plant-based ingredients, non-toxic formulations (free from parabens, sulfates, etc.), and sustainable practices like refill options.
• •Adopt an Empowering and Supportive Voice: Speak to the customer as a partner in their journey to well-being and confidence. Use encouraging and uplifting language.
• •Maintain an Educational and Transparent Stance: Clearly explain the benefits of key ingredients and the philosophy behind the products. Be open and honest about what goes into them.

Social Perception

Positive, Trusted, Holistic Wellness Provider, Premium yet Accessible

Copy Examples

• •Headline: Rediscover Ritual. Unveil Radiance. Body: MyJcos invites you to embrace the art of Japanese self-care. Our meticulously crafted, all-natural formulas nurture your skin and spirit, transforming your daily routine into a moment of serene indulgence. Experience beauty that begins from within. Call to Action: Explore Our Collections
• •Headline: Nature's Purest Touch. Japan's Deepest Wisdom. Body: At MyJcos, we believe in the power of the earth. Our eco-conscious hair and skincare lines are lovingly made in Japan, blending potent botanicals with ancient traditions for results you can see and feel. Gentle, effective, and always kind to the planet. Call to Action: Shop Clean Beauty
• •Headline: More Than Beauty. It's a Moment for You. Body: In the rush of life, find your calm. MyJcos is your partner in mindful self-care, offering luxurious Japanese essentials that encourage you to pause, rejuvenate, and reconnect. Elevate your well-being, one ritual at a time. Call to Action: Begin Your Journey
• •Headline: Empower Your Glow, Naturally. Body: True confidence shines from healthy, happy skin. MyJcos delivers potent, plant-based Japanese beauty solutions designed to enhance your natural radiance. Free from harsh chemicals, full of loving care. Call to Action: Find Your Perfect Match
• •Headline: The Secret to Harmonious Hair & Skin? It's an Art. Body: Inspired by the Japanese philosophy of Chōwa – the beauty of life and harmony with nature – MyJcos offers a curated selection of products that bring balance and tranquility to your beauty ritual. Experience the difference dedication makes. Call to Action: Discover JCOS