Brand Tone

Whimsical, passionate, and nurturing

Brand Values

• •Fostering a Love for Reading
• •The Magic of Physical Books
• •Curation and Quality
• •Parental Guidance and Partnership
• •Child-Centric Experience

Best Practices

• •Use Whimsical and Evocative Language: Consistently use words like "magical," "wonder," "adventure," "journey," and "enchanting" to maintain the brand's core tone.
• •Speak to the "Why," Not Just the "What": Frame the narrative around the experience of reading. Instead of saying "Buy children's books," say "Unlock their imagination" or "Foster a love for stories."
• •Address Parents as Partners: Write copy that empowers parents. Offer tips, share the benefits of reading, and position the brand as a knowledgeable and supportive guide in their child's development.
• •Champion Physical Books: Gently contrast the tangible, imaginative experience of a physical book with the passive nature of screen time. This reinforces the brand's founding mission.
• •Maintain a Child-like Sense of Wonder: Even when marketing to adults, the copy should reflect the joy and excitement of a child's perspective. The tone should be hopeful, positive, and full of possibility.

Social Perception

My Imagination Kingdom is perceived as a beloved and charming independent bookstore with a strong community focus. It's seen as a go-to resource for high-quality, well-curated children's literature, praised for its cozy atmosphere. Customers view it as a passionate advocate for literacy, genuinely committed to encouraging children to read, appreciating the personal touch and thoughtful shopping experience.

Copy Examples

• •Ready for a new adventure? 🚀 Journey to a land of whimsical creatures and daring heroes with our latest arrival! This isn't just a story; it's a doorway to a world of wonder waiting to be discovered. Open a book and let your little one's imagination take flight.
• •Beyond the Screen, A World Awaits. We believe in the magic of holding a story in your hands. Explore our curated collection of books and give your child the timeless gift of imagination.
• •(Video of a pop-up book opening) Some magic doesn't need a wand... just a page. ✨ Our Pop-Up Extravaganza collection brings stories to life right before your eyes! Swipe up to explore.
• •Create a Bedtime Ritual They'll Cherish Forever. The day is done, the stars are out... what story will you share tonight? Reading aloud is more than just a routine; it's a moment of connection. Find the perfect tale in our collection of bedtime stories, curated to inspire sweet dreams and a lifelong love for reading.
• •Why you'll love this book: Forget angry birds and cartoons for a moment. This story, penned by an award-winning author, is a delightful journey that gently teaches the power of kindness. It’s the kind of tale that sparks conversations and builds character, one enchanting page at a time.