Brand Tone

sentimental, personal, and minimalist. The language used across the website and Instagram is warm, gentle, and focuses on emotion and connection. It's approachable and heartfelt, using simple, clean language that mirrors the minimalist aesthetic of the products. Communication is consistently positive and celebratory, highlighting the joy of gift-giving and preserving memories.

Brand Values

• •Personal Connection
• •Sentimental Value
• •Minimalist Aesthetics
• •Thoughtful Gifting
• •Quality and Care

Best Practices

• •Lead with Emotion, Follow with Product: Always start by tapping into the emotional driver Glove, nostalgia, connection, friendship Gefore describing the physical product. The "why" (the memory) is more important than the "what" (the phone case).
• •Use Simple, Evocative Language: Mirror the minimalist art style in the copy. Use clear, concise, and heartfelt language. Avoid overly corporate or complex terms. The tone should feel like a message from a caring friend.
• •Center the Narrative on "You" and "Your": Make the customer the hero of the story. Use words like "Your moment," "Your memory," "Your unique gift." This reinforces the personalization that is central to the brand's value.
• •Incorporate Storytelling and Social Proof: Actively encourage customers to share the story behind their photo. Featuring these stories (with permission) in marketing materials builds a powerful, authentic connection with the audience and reinforces the brand's sentimental value.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy always aligns with the clean, minimalist visual identity. A warm, sentimental voice paired with simple, elegant graphics creates a cohesive and memorable brand experience.

Social Perception

Based on customer interactions on Instagram, the public perceives My Illustrated as a source for unique and heartfelt gifts. Customers frequently tag the brand in photos of their products, expressing delight with the results. The comments section is overwhelmingly positive, filled with heart emojis and praise for the product's sentimental value. The brand is perceived as trustworthy and effective at creating emotionally resonant products. The heavy use of user-generated content strengthens this perception, building a community around shared moments and positive experiences.

Copy Examples

• •The Moment You Knew. That first date, that knowing smile, that perfect day. Some moments are more than just a photo. Turn your favorite memory into a beautiful line-art illustration and keep it with you always. The most personal gift for your favorite person.
• •Don't Just Save Your Memories. Display Them. Your phone is full of moments that matter. Pick your favorite and let us turn it into a minimalist work of art for your home, your phone case, or the perfect gift.
• •We are absolutely in love with this beautiful moment captured for @[username]! There's nothing better than seeing your cherished photos turned into timeless art. Want to be featured? Tag us in your #myillustrated moments!
• •The Father's Day Gift He'll Never Forget. This year, give Dad more than just a gift. Give him a memory. Transform a favorite family photo into a custom-illustrated piece he can treasure forever. Order by [Date] for guaranteed delivery.
• •Your Memory, Your Masterpiece: Custom Illustrated Phone Case. Carry a moment of joy with you everywhere you go. Our custom phone cases turn your treasured photo into a piece of simple, elegant line art. It’s more than a case; it’s a conversation starter, a reminder of a special bond, and a unique way to protect your device with a personal touch.