Brand Tone

Professional, Authoritative, Supportive, Helpful, Resourceful, Comprehensive, Modern, and Forward-Thinking

Brand Values

• •Quality & Accuracy
• •Support for Educators & Students
• •Accessibility & Convenience
• •Student Well-being & Holistic Development
• •Academic Integrity

Best Practices

• •Always Prioritize Clarity and Accuracy: Given the educational context, ensure all information about resources, curriculum alignment, and benefits is precise and easy to understand. Avoid jargon where possible, or explain it clearly.
• •Maintain a Supportive and Encouraging Voice: The IB program is challenging. Copy should acknowledge this implicitly or explicitly and position MY IB Source as a supportive partner that helps students and educators navigate these challenges successfully.
• •Emphasize Solutions and Benefits: Instead of just listing features, focus on how the resources solve problems for teachers (e.g., saving time, covering new curriculum) or benefit students (e.g., deeper understanding, exam preparedness, well-being).
• •Be Professional and Authoritative, Not Arrogant: While highlighting expertise and leadership (e.g., "Global Leader") is good, the overall tone should remain grounded and focused on service to the educational community. Back up claims with specifics where possible (e.g., "Trusted by 5,000+ schools").
• •Ensure Consistency Across All Platforms: The professional, supportive, and resourceful tone should be evident on the website, in email communications, social media posts, and any marketing materials to build a cohesive and recognizable brand identity. Regularly review content to ensure alignment.

Social Perception

Trusted Resource Provider, Specialized Niche, Helpful for IB Success, Reliable (with some caveats)

Copy Examples

• •Headline: Empower Your IB Journey with Comprehensive, Curriculum-Aligned Resources. Body: MY IB Source is your dedicated partner for International Baccalaureate success. From updated DP textbooks to engaging MYP activities and vital SEL toolkits, find everything your school needs in one place. Simplify procurement and elevate learning.
• •Headline: Stay Ahead with the Latest IB Curriculum Updates. We've Got You Covered. Body: Navigating IB curriculum changes? MY IB Source offers a complete range of newly revised resources for all programmes. Ensure your students and teachers have the most current materials for academic excellence. Explore our 2025 catalog today!
• •Headline: Beyond Textbooks: Nurturing Well-Rounded IB Learners with SEL Resources. Body: At MY IB Source, we believe in holistic education. Alongside premier academic materials, discover our curated Social-Emotional Learning resources designed to support student well-being and development within the demanding IB framework.
• •Headline: Trusted by 5,000+ Schools Worldwide. Your One-Stop IB Resource Hub. Body: Join a global community of educators who rely on MY IB Source for high-quality, reliable IB materials. From teacher toolkits to student planners, access premium resources that enhance the IB experience. Get a quote or browse our free resources!
• •Headline: Simplify IB Resource Management and Focus on What Matters: Teaching. Body: MY IB Source makes it easy to find and acquire all your International Baccalaureate materials. With dedicated support for educators and a vast selection across all subjects and programmes, we streamline your resource procurement so you can dedicate more time to your students.