Brand Tone

Direct, simple, functional, and practical. No-frills approach providing solutions without elaborate marketing language.

Brand Values

• •Simplicity
• •Functionality
• •Family-orientation
• •Everyday Solutions

Best Practices

• •Prioritize Clarity and Simplicity: Avoid jargon and overly technical language. The copy should be easy to understand for the average homeowner. Focus on the practical benefits of each product.
• •Use a Solution-Oriented Approach: Frame product descriptions around solving common household problems. For instance, instead of 'Buy our new mop,' try 'The solution for sticky floors and stubborn stains.'
• •Maintain a Helpful and Direct Voice: The tone should be approachable and straightforward. Imagine offering practical advice to a neighbor. This builds trust and positions the brand as a reliable resource.
• •Incorporate "Home" as a Central Theme: Consistently use words like 'home,' 'family,' 'comfort,' and 'space' to reinforce the brand's core focus. This helps to create an emotional connection with the customer.
• •Ensure Visuals Match the Tone: The product photography and website design should be clean, bright, and uncluttered, reflecting the brand's values of simplicity and functionality. The visuals and text should work together to create a cohesive and trustworthy brand identity.

Social Perception

There is no discernible public or social perception due to a lack of online footprint. The primary challenge is brand name confusion with other established businesses, making it difficult to establish a unique identity.

Copy Examples

• •Your outdoor space, redefined. Our Alfresco Blinds block out the glare and bring in the comfort, turning your patio into a year-round retreat. Simple, durable, and effective. Enjoy your home, inside and out.
• •Set the mood, from sundown to sunrise. Our outdoor lighting solutions are built to withstand the elements and designed to make your evenings brighter. Welcome yourself home to a warm, inviting glow.
• •Tackle the tough messes with ease. Our range of cleaning supplies offers practical solutions for a spotless home. Because a clean house is a happy home. Spend less time cleaning and more time living.
• •Spark their imagination. Our Kids Corner is filled with fun and functional items to make their space truly their own. From playful lighting to clever storage, we help you create a room they'll love.
• •At My House My Home, we believe in straightforward solutions for modern living. We provide quality home supplies that work for your family and your budget. No frills, just the essentials you need to create a comfortable and functional home.