Brand Tone

Aspirational yet Accessible, Comfort-focused and Inviting, Friendly and Customer-centric, Stylish and Current

Brand Values

• •Quality: Emphasizing "best quality fabrications" and "quality craftsmanship."
• •Value: Providing "excellent value" for their products.
• •Customer Focus: Stating "As our customer, you are at the heart of our family" and aiming for a "second-to-none customer experience."
• •Style and Design: Committing to "always stylish and current collections" and "innovative designs."
• •Comfort: Creating products that offer "unmistakable comfort" and help create a "home sanctuary."

Best Practices

• •Emphasize Comfort and Sanctuary: Consistently use words that evoke feelings of comfort, relaxation, and creating a personal haven (e.g., "cosy," "plush," "sanctuary," "retreat," "indulge," "unwind").
• •Highlight Quality and Value: Balance descriptions of luxurious materials and stylish designs with an underlying message of accessibility and good value. Use phrases like "attainable luxury," "quality you can feel," "style underpinned by value."
• •Maintain a Friendly, Customer-Centric Voice: Address the customer directly and inclusively. Frame product benefits around how they enhance the customer's life and home. Reinforce that the customer is the inspiration.
• •Showcase Stylish and Current Designs: Refer to collections as "stylish," "current," "on-trend," or "innovative" to appeal to customers looking for contemporary homewares. Use evocative language when describing collections (e.g., "decadent opulence," "romantic sophistication," "native botanicals").
• •Be Aspirational but Grounded: While showcasing beautiful and inspiring home settings, ensure the language remains approachable and doesn't alienate customers. Focus on the idea of creating a dream home that is still within reach.

Social Perception

Established Heritage, Mixed Customer Service Experience, Focus on Aesthetics and Comfort, Value Proposition, Online Presence Concerns

Copy Examples

• •Headline: Create Your Everyday Oasis. Body: Why wait for a getaway? Transform your home into a haven of comfort and style with MyHouse. Discover quality bedding, plush towels, and chic décor that make every day feel like a luxurious escape, without the extravagant price tag. Your sanctuary awaits.
• •Headline: Sleep Beautifully, Live Comfortably. Body: At MyHouse, we believe your home should be a reflection of your style and a source of ultimate comfort. Indulge in our latest collection of sumptuously soft bed linen and elegant homewares, designed in Australia to bring you quality you can feel and value you'll love. Sweet dreams are made of this.
• •Headline: Inspired by You, Crafted for Your Home. Body: For over 60 years, you've been at the heart of our design process. MyHouse brings you stylish, current collections inspired by your desire for a beautiful and comfortable living space. Explore pieces that blend quality craftsmanship with timeless design, making luxury accessible every day.
• •Headline: Winter Warmth, MyHouse Style. Body: Embrace the cosy season with MyHouse. Our new winter collection features plush throws, rich textures, and inviting décor to turn your home into a warm and stylish retreat. Snuggle up with quality that feels like a hug.
• •Headline: Love Your Home, Love the Value. Body: We're passionate about bringing you homewares you'll adore, from the finest fabrications to the latest trends. At MyHouse, discover how easy it is to elevate your space with pieces that offer both exceptional style and unbeatable value. Because a beautiful home should be for everyone.